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Connected vehicles are revolutionizing the automotive industry, evolving from transportation modes to smart, digital hubs that seamlessly integrate with users' lifestyles. In 2025, industry adoption of vehicle-to-everything (V2X) communication, AI-driven personalization, service-based monetization models, and software-defined Vehicles (SDVs) is exp...

01 Dec 2017  |  Global  |  Market Research

Global Analysis of Infotainment and HMI Strategy for Mass Market OEMs, 2017

Mass Market OEMs are Offering Value-for-money Solutions to Entice the Consumer

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Key Issues Addressed

The automotive industry is reliant on the infotainment market, as HMI plays a key role in the interaction between users and the vehicle. Key HMI technologies that dominate the mass market include large touchscreen interfaces with touch gestures, hybrid instrument clusters and connected navigation to name a few. Although availability of advanced HMI...

ASEAN is rapidly emerging as a strategic region for light commercial vehicles. With increasing investments from major automotive companies, the region is on track for stronger production capabilities and technological innovation. Thailand’s established ecosystem in alternative fuels—including biodiesel and gasohol—provides a robust foundation for p...

In 2025, three major light vehicle (LV) markets in Latin America—Argentina, Brazil, and Mexico—sold 4.8 million units, representing an 8% year-over-year (YoY) growth. It surpassed the 2019 sales figure for the first time, increasing by 345,800 units. The electrified vehicle (xEV) industry also expanded its participation, with approximately 566,000 ...

The commercial vehicle industry in Europe is undergoing a transformation driven by the shift to zero-emission fuel technologies that focus on sustainability and affordability. Hydrogen fuel technology has emerged as a promising solution in long-haul, heavy-duty transportation. The demand for hydrogen trucks is expected to accelerate as European gov...

This study examines how automakers leverage voice AI and conversational AI to create personalized in-car experiences, focusing on OEM strategies, technology integration, and connected services.It profiles leading premium and mass-market automotive brands, analyzing their AI assistant strategies, technological capabilities, partnerships, and deploym...

Latin America is evolving into a promising hub for light commercial vehicles (LCVs). With growing investments from global automotive players, the region is poised for increased output and innovation. Global and Chinese OEMs are intensifying efforts through local assembly, telematics integration, and alternative fuel adaptation to stay competitive a...

The US trailer tire pressure monitoring system (TPMS) market is experiencing steady and structurally driven growth as fleet operators increasingly prioritize safety, regulatory compliance, and operational efficiency. TPMS solutions, which monitor tire pressure and temperature in real time, are becoming an essential component of modern trailer telem...

Frost & Sullivan expects India’s medium and heavy-duty truck market to grow steadily over the next decade, driven by rapid infrastructure expansion, industrial recovery, and logistics demand across core sectors including construction, mining, eCommerce, and agriculture. While legacy manufacturers continue to lead in production and distribution scal...