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This Frost & Sullivan research service examines the role artificial intelligence (AI) will play in the transformation of the automotive space. AI is a key disruptive technology, wherein automakers are evolving into technology firms and expanding their service offerings beyond manufacturing vehicles. Technology implementation has increased, and the ...

14 Jul 2017  |  North America  |  Market Research

Gamification in the Automotive Industry, Forecast to 2025

The Global Gamification Market will Reach $14.5 Billion in 2025

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Gamification technologies help businesses to drive sales, improve return on investment (ROI), support employee interaction, and provide high customer satisfaction, and they are preferred across major industry verticals such as healthcare and automotive. The increasing penetration of smartphones, customized services, tech-savvy customers, the growin...

05 May 2021  |  North America  |  Market Research

CES Automotive & Transportation Highlights, 2021

Large-Screen IVI Displays with Connected CX and In-Vehicle Health & Wellness Solutions Set to Be Part of Future Vehicle Cockpit Strategies

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The research study scope showcases key trends observed during the CES 2021 virtual event. CES 2021 took to the digital stage as the COVID-19 pandemic forced a virtual walk through one of the biggest events that showcases technology disruptions in both the consumer electronics (CE) and mobility worlds. Frost & Sullivan attended the virtual CES 2021,...

22 Aug 2016  |  North America  |  Market Research

Automotive Industry IT Spending—CIO Focus, Trends, and Highest Growth Areas

By 2020, IT Spending by Automotive Companies to Reach $80.05 Billion

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Growing digitization, connectivity, cloud computing, dynamic customer preferences, Internet of Things (IoT), cybersecurity, and increasing automation are the key trends driving the automotive industry to invest in IT. Automotive OEMs, Tier I suppliers, and automotive ecosystem participants invest in key focus areas including Industry 4.0, digital r...

Research Scope In 2015, automotive industry investments in key focus areas were about $19.57 billion. Growing digitalization and advancements in technology will increase the investments to $82.01 billion by 2020. The rapid pace of digitalization is transforming the component hardware-driven automotive sector to a software and solutions-focused ind...