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07 Aug 2017  |  South Asia, Middle East & North Africa  |  Market Research
Understanding Consumer Perceptions of Hybrid and Electric Vehicle Technologies in India
Customers are More Receptive to Full Hybrids Than EVs as a Better Alternative Propulsion System Offering
This research is based on a 2017 survey conducted in 12 key Indian cities to study consumer awareness, price perceptions, benefits, concerns, and willingness to purchase alternative fuel technologies—namely, electric vehicles (EVs) and full and mild hybrid vehicles. Full hybrid vehicles resounded with customers better compared to other types of veh...
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