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The global vehicle rental market is undergoing a period of accelerated transition as mobility demand patterns shift across business travel, leisure, the gig economy, and last-mile logistics. In a market marked by fluctuating travel volumes, high vehicle acquisition costs, and evolving customer expectations, rental companies are repositioning themse...

02 Sep 2025  |  Global  |  Market Research

Global Off-Highway Equipment Industry Outlook 2025

Shifting Customer Behaviors Spurred by Economic Uncertainties Will Drive Collaboration Among Stakeholders

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Economic uncertainties caused by the Russo-Ukraine conflict and trade wars have significantly affected OEM operations, supplier confidence, and consumer purchase decisions in the off-highway equipment industry. While these challenges are expected to delay economic recovery, government investment programs, subsidies, and bilateral trade agreements a...