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05 Jul 2017  |  North America  |  Market Research
Content Licensing Costs Too High for OTT Services to be Profitable
Profit and Loss of the OTT Business will become Critical for all Companies in the Space.
Given how popular OTT services are, it isn’t immediately apparent how OTT providers are actually going to make money and become profitable. For years, it was assumed that the key to the success of any OTT business was simply to get enough scale and subscribers to cover the costs of licensing and distributing content. While there are a lot of choice...
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