Content Licensing Costs Too High for OTT Services to be Profitable

Content Licensing Costs Too High for OTT Services to be Profitable

Profit and Loss of the OTT Business will become Critical for all Companies in the Space.

RELEASE DATE
05-Jul-2017
REGION
North America
Research Code: 9849-00-64-00-00
SKU: EM00262-NA-MR_20326

$1,500.00

Special Price $1,125.00 save 25 %

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SKU
EM00262-NA-MR_20326

$1,500.00

$1,125.00 save 25 %

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Description

Given how popular OTT services are, it isn’t immediately apparent how OTT providers are actually going to make money and become profitable. For years, it was assumed that the key to the success of any OTT business was simply to get enough scale and subscribers to cover the costs of licensing and distributing content. While there are a lot of choices right now as consumers, the business of licensing content has to change if any of the OTT companies want to make it long term. The current way of licensing content and the costs that go with it don’t support a profitable business models.

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Related Research
Given how popular OTT services are, it isn’t immediately apparent how OTT providers are actually going to make money and become profitable. For years, it was assumed that the key to the success of any OTT business was simply to get enough scale and subscribers to cover the costs of licensing and distributing content. While there are a lot of choices right now as consumers, the business of licensing content has to change if any of the OTT companies want to make it long term. The current way of licensing content and the costs that go with it don’t support a profitable business models.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-64-00-00
Is Prebook No