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Innovative Pricing and Content Bundling Boosts Growth in Kenya, Nigeria, and South Africa
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This research provides analysis of the pay TV, video on demand (VOD), and Internet protocol television (IPTV) markets in Africa, with Kenya, Nigeria, and South Africa highlighted. The study also analyzes triple play services markets and offers insights regarding provider strategies and the convergence of competition across the entertainment market. Other aspects include growth trends and opportunities in each market (across platforms, content, convergence, and triple play services), analysis of the role of innovation, comparisons with global trends, and a brief look into the future of the African market, namely partnerships, value for money services, unexploited market potential, and growing digital terrestrial television (DTT) services.
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