Pay TV, Video on Demand, and IPTV Growth Opportunities in Africa

Innovative Pricing and Content Bundling Boosts Growth in Kenya, Nigeria, and South Africa

USD 3,000

* Required Fields

USD 3,000

PAY BY INVOICE

Be the first to review this product

This research provides analysis of the pay TV, video on demand (VOD), and Internet protocol television (IPTV) markets in Africa, with Kenya, Nigeria, and South Africa highlighted. The study also analyzes triple play services markets and offers insights regarding provider strategies and the convergence of competition across the entertainment market. Other aspects include growth trends and opportunities in each market (across platforms, content, convergence, and triple play services), analysis of the role of innovation, comparisons with global trends, and a brief look into the future of the African market, namely partnerships, value for money services, unexploited market potential, and growing digital terrestrial television (DTT) services.

Table of Contents

1. Executive Summary
Key Findings
2. Market Overview
Research Scope
Geographic Scope
Stakeholder Scope
Market Definitions
3. Total Pay TV, VOD, and IPTV Market—Overview
Entertainment as a Component of the Smart Home Market
Total Pay TV, VOD, and IPTV Market: Overview of the Components of Smart Home Market, Africa, 2015
Different Types of Home Entertainment Services, Africa, 2015
Entertainment Trends
Key Smart Home Entertainment Providers, Africa, 2015
Global vs. Africa
Broadcasting Market Trends
Pay TV Market
Global Trends—OTT, VOD, Pay TV, and IPTV
Africa Trends—OTT, VOD, Pay TV, and IPTV
Market Highlights
Analysis of the African Pay TV Market
Market Positioning of Key Pay TV Providers in Africa
Key Market Drivers, Africa, 2015
Availability of cheaper pay DTT services and reduced decoder prices
Growing interest in live sports content
The increase in smartphone penetration
Convergence driven by competition
Growing investments in fibre to the home (FTTH) networks
Key Market Restraints, Africa, 2015
Spiraling cost of operations
High DTH service prices
Slow download speeds and the high cost of Internet access
The economic slowdown in some countries
4. Kenya
Market Highlights
Pay TV Market Highlights
Analysis of the Pay TV Market
Analysis of the VOD Market
Key Market Providers
Market Highlights
Triple Play Services Market
Key Market Providers
Market Highlights
Convergence of Competition across Markets
5. Nigeria
Market Highlight
Analysis of the Pay TV Market
Analysis of the VOD Market
Triple Play Services Market
Convergence of Competition across Markets
6. South Africa
Market Highlights
Analysis of the Pay TV Market
Analysis of the VOD Market
Convergence of Competition across Markets
7. Growth Trends in Africa
Pay TV, VOD, and IPTV Growth Trends
8. Growth Opportunities in Africa
Pay TV, VOD, and IPTV Growth Opportunities
9. The Last Word
4 Big Predictions
Legal Disclaimer
10. The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy


List of Figures & Charts

1. Pay TV Market: Penetration Levels, Global, 2015
2. Pay TV Market: Penetration Levels, Africa, 2015
3. Pay TV Market: Subscriber Market Share, Africa, 2015
4. Pay TV Market: Subscriber Market Share by Technology, Africa, 2015
5. Pay TV Market: TV Penetration and Pay TV Penetration Levels, Africa, 2015
6. Pay TV Market: Subscriber Market Share, Kenya, 2015
7. Pay TV Market: Subscriber Market Share by Technology, Kenya, 2015
8. Pay TV Market: Subscriber Market Share, Nigeria, 2015
9. Pay TV Market: Subscriber Market Share, South Africa, 2015
10. Pay TV Market: Subscriber Market Share by Technology, South Africa, 2015



Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.