Pay TV, Video on Demand, and IPTV Growth Opportunities in Africa

Pay TV, Video on Demand, and IPTV Growth Opportunities in Africa

Innovative Pricing and Content Bundling Boosts Growth in Kenya, Nigeria, and South Africa

RELEASE DATE
19-Sep-2016
REGION
Africa
Research Code: MC5C-01-00-00-00
SKU: EM00240-AF-MR_18972

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Description

This research provides analysis of the pay TV, video on demand (VOD), and Internet protocol television (IPTV) markets in Africa, with Kenya, Nigeria, and South Africa highlighted. The study also analyzes triple play services markets and offers insights regarding provider strategies and the convergence of competition across the entertainment market. Other aspects include growth trends and opportunities in each market (across platforms, content, convergence, and triple play services), analysis of the role of innovation, comparisons with global trends, and a brief look into the future of the African market, namely partnerships, value for money services, unexploited market potential, and growing digital terrestrial television (DTT) services.

Table of Contents

Key Findings

Research Scope

  • Geographic Scope
  • Stakeholder Scope

Market Definitions

Entertainment as a Component of the Smart Home Market

Different Types of Home Entertainment Services, Africa, 2015

  • Total Pay TV, VOD, and IPTV Market: Overview of the Components of Smart Home Market, Africa, 2015

Entertainment Trends

Key Smart Home Entertainment Providers, Africa, 2015

Global vs. Africa

Global Trends—OTT, VOD, Pay TV, and IPTV

  • Broadcasting Market Trends
  • Pay TV Market

Africa Trends—OTT, VOD, Pay TV, and IPTV

Market Highlights

Analysis of the African Pay TV Market

Market Positioning of Key Pay TV Providers in Africa

Key Market Drivers, Africa, 2015

Key Market Restraints, Africa, 2015

  • Availability of cheaper pay DTT services and reduced decoder prices
  • Growing interest in live sports content
  • The increase in smartphone penetration
  • Convergence driven by competition
  • Growing investments in fibre to the home (FTTH) networks

Market Highlights

Pay TV Market Highlights

Analysis of the Pay TV Market

Analysis of the VOD Market

Triple Play Services Market

Convergence of Competition across Markets

Market Highlight

Analysis of the Pay TV Market

Analysis of the VOD Market

Triple Play Services Market

Convergence of Competition across Markets

Market Highlights

Analysis of the Pay TV Market

Analysis of the VOD Market

Convergence of Competition across Markets

Pay TV, VOD, and IPTV Growth Trends

Pay TV, VOD, and IPTV Growth Opportunities

4 Big Predictions

Legal Disclaimer

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

List of Figures
  • 1. Pay TV Market: Penetration Levels, Global, 2015
  • 2. Pay TV Market: Penetration Levels, Africa, 2015
  • 3. Pay TV Market: Subscriber Market Share, Africa, 2015
  • 4. Pay TV Market: Subscriber Market Share by Technology, Africa, 2015
  • 5. Pay TV Market: TV Penetration and Pay TV Penetration Levels, Africa, 2015
  • 6. Pay TV Market: Subscriber Market Share, Kenya, 2015
  • 7. Pay TV Market: Subscriber Market Share by Technology, Kenya, 2015
  • 8. Pay TV Market: Subscriber Market Share, Nigeria, 2015
  • 9. Pay TV Market: Subscriber Market Share, South Africa, 2015
  • 10. Pay TV Market: Subscriber Market Share by Technology, South Africa, 2015
Related Research
This research provides analysis of the pay TV, video on demand (VOD), and Internet protocol television (IPTV) markets in Africa, with Kenya, Nigeria, and South Africa highlighted. The study also analyzes triple play services markets and offers insights regarding provider strategies and the convergence of competition across the entertainment market. Other aspects include growth trends and opportunities in each market (across platforms, content, convergence, and triple play services), analysis of the role of innovation, comparisons with global trends, and a brief look into the future of the African market, namely partnerships, value for money services, unexploited market potential, and growing digital terrestrial television (DTT) services.
More Information
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Table of Contents | Executive Summary~ || Key Findings~ | Market Overview~ || Research Scope~ ||| Geographic Scope~ ||| Stakeholder Scope~ || Market Definitions~ | Total Pay TV, VOD, and IPTV Market—Overview~ || Entertainment as a Component of the Smart Home Market~ ||| Total Pay TV, VOD, and IPTV Market: Overview of the Components of Smart Home Market, Africa, 2015~ || Different Types of Home Entertainment Services, Africa, 2015~ || Entertainment Trends~ || Key Smart Home Entertainment Providers, Africa, 2015~ || Global vs. Africa~ ||| Broadcasting Market Trends~ ||| Pay TV Market~ || Global Trends—OTT, VOD, Pay TV, and IPTV~ || Africa Trends—OTT, VOD, Pay TV, and IPTV~ || Market Highlights~ || Analysis of the African Pay TV Market~ || Market Positioning of Key Pay TV Providers in Africa~ || Key Market Drivers, Africa, 2015~ ||| Availability of cheaper pay DTT services and reduced decoder prices~ ||| Growing interest in live sports content~ ||| The increase in smartphone penetration~ ||| Convergence driven by competition~ ||| Growing investments in fibre to the home (FTTH) networks~ || Key Market Restraints, Africa, 2015~ ||| Spiraling cost of operations~ ||| High DTH service prices~ ||| Slow download speeds and the high cost of Internet access~ ||| The economic slowdown in some countries~ | Kenya~ || Market Highlights~ || Pay TV Market Highlights~ || Analysis of the Pay TV Market~ || Analysis of the VOD Market~ ||| Key Market Providers~ ||| Market Highlights~ || Triple Play Services Market~ ||| Key Market Providers~ ||| Market Highlights~ || Convergence of Competition across Markets~ | Nigeria~ || Market Highlight~ || Analysis of the Pay TV Market~ || Analysis of the VOD Market~ || Triple Play Services Market~ || Convergence of Competition across Markets~ | South Africa~ || Market Highlights~ || Analysis of the Pay TV Market~ || Analysis of the VOD Market~ || Convergence of Competition across Markets~ | Growth Trends in Africa~ || Pay TV, VOD, and IPTV Growth Trends~ | Growth Opportunities in Africa~ || Pay TV, VOD, and IPTV Growth Opportunities~ | The Last Word~ || 4 Big Predictions~ || Legal Disclaimer~ | The Frost & Sullivan Story~ || Value Proposition: Future of Your Company & Career~ || Global Perspective~ || Industry Convergence~ || 360º Research Perspective~ || Implementation Excellence~ || Our Blue Ocean Strategy~
List of Charts and Figures 1. Pay TV Market: Penetration Levels, Global, 2015~ 2. Pay TV Market: Penetration Levels, Africa, 2015~ 3. Pay TV Market: Subscriber Market Share, Africa, 2015~ 4. Pay TV Market: Subscriber Market Share by Technology, Africa, 2015~ 5. Pay TV Market: TV Penetration and Pay TV Penetration Levels, Africa, 2015~ 6. Pay TV Market: Subscriber Market Share, Kenya, 2015~ 7. Pay TV Market: Subscriber Market Share by Technology, Kenya, 2015~ 8. Pay TV Market: Subscriber Market Share, Nigeria, 2015~ 9. Pay TV Market: Subscriber Market Share, South Africa, 2015~ 10. Pay TV Market: Subscriber Market Share by Technology, South Africa, 2015~
Author Deepti Dhinakaran
Industries Entertainment and Media
WIP Number MC5C-01-00-00-00
Is Prebook No