Scope of the Study
This research study includes the following segments:
Scope: Over-the-top (OTT) video viewing, live streaming, segmented by viewership, business models, smartphone usage, social media interaction
Geographic scope: Middle East, Levant, GCC
Revenue, subscriber analysis and forecasts, drivers and restraints, and segment-wise analysis have also been provided for the MENA OTT market.
What makes Frost & Sullivan's deliverables unique?
Frost & Sullivan provides one of the most comprehensive market segmentation chains in this industry.
A detailed market positioning, product positioning, and competitive positioning has been conducted. Entry strategies, gaps, and opportunities are identified for all the stakeholders.
Comprehensive market analysis is done for the following sectors:
OTT platforms, value-added features, subscription packages, TVOD, SVOD, video consumption by language, genre and duration.
Key Questions Answered
What stage is the market lifecycle at, and how is it expected to grow during the forecast period?
What are the growth opportunities among broadcasters, distributors, and content owners?
What are the key challenges hindering the uptake of OTT services?
What are the competitive factors impacting the market and which companies are expected to lead in the future?
The OTT video market is still evolving in terms of content and business models. However, the population and demographic in the MENA are highly attractive as a market for existing and new market participants. Internet penetration, supplemented by explosion of smartphones, has altered the way MENA watches television. This growth is augmented by government initiatives on internet proliferation and large-scale digital transformation. Along with pricing, customisation and personalisation with data analytics will play a key role in defining the market leader over the next five years.