Description

The OTT video market in the MENA region is at the cusp of mass adoption owing to the ever-expanding internet connectivity and smartphone usage. The market is still evolving in terms of content offerings and business models as the region hosts a diverse demography. However, the volatile geopolitical situation has dampened socioeconomic progress in the last fiscal, making the overall economy and this industry sluggish. MENA is a highly attractive market for existing and new participants considering its population and diverse demography. The growth in Internet penetration, supplemented by the explosive adoption of smartphones, has augmented OTT video consumption in the region, with government initiatives further supporting a holistic digital transformation. Challenges for this market include rampant piracy, influx of illegal platforms (linear and OTT) and non-uniform connectivity, among others. There is a rising trend of new indie content produced exclusively for this market, by way of mobilising local talent and budding artists and providing them a launch pad for future productions. A number of local niche platforms are catering to specific target audiences, like sports, English content, new-age Arabic series and dubbed Asian content. Some of the incumbent broadcasters and Pay TV operators offer a vast content library across genres to meet the needs of all audience groups. The launch of global and local services has piqued the interest of active Internet users, paving the way for growth in the subscription for these services in the next few years. Telecom bundling remains the most widely used platform for collecting subscription fees due to the slow uptake of online payments and wallets. Strategic bundling of services between ISPs, telcos and OTT platforms is the trending business model to encourage paid subscription for premium content.

What makes Frost & Sullivan's deliverables unique?
Frost & Sullivan provides one of the most comprehensive market segmentation chains in this industry. The company conducts a detailed analysis on market positioning, product positioning and competitive positioning and identifies entry strategies, gaps and opportunities are for all stakeholders concerned.