Over the Top (OTT) Video Market Update, India, 2016

Over the Top (OTT) Video Market Update, India, 2016

OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models

RELEASE DATE
16-Sep-2016
REGION
South Asia, Middle East & North Africa
Research Code: P93A-01-00-00-00
SKU: EM00243-SA-MR_19026

$3,000.00

Special Price $2,250.00 save 25 %

In stock
SKU
EM00243-SA-MR_19026

$3,000.00

$2,250.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stakeholders will provide a deeper understanding of the content strategies, mobile data packages, internet and smartphone penetration which is causing this rapid wave of online video consumption. This study includes the drivers and challenges that will influence the growth of OTT viewers (total and subscription-based), and revenue from digital video advertising as well as paid subscriptions from 2015 to 2020. The study also provides the conservative and optimistic forecasts for viewership and revenue.

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Key Findings

Current and Future Outlook

Key Social Catalysts for Online Videos

Evolution of TV Viewing

Cord-Cutting will be the Next Disruption in the Industry

Internet Scenario in India

Global Overview of Internet Penetration Rates

Mobile Internet Revolution

Level of Wi-Fi Penetration in India, 2016

Digital India Campaign—Bharat Net

Rural India in the Digital Race

Video Viewership Analysis

Activities on Mobile

YouTube—Market Activities and Business Models

YouTube—Viral Videos

Top 10 Most Subscribed YouTube Channels

Burst in Viewership during Live Sports Events

Marketing Strategies

Content Mix

Content is King

Remonetizing Old Content

OTT Video Ecosystem

Ecosystem Key Stakeholders in India

OTT Platforms of Leading Network Companies

India OTT Competitive Landscape—OTT Provider Profiles

Market Drivers and Challenges

Market Drivers

Market Challenges

Market Restraints

Digital Advertising

Increased Ad Revenues on Digital Platforms

Advertising Strategies

Broadband Video Viewers Forecast, India

OTT Video Subscribers Forecast, India

OTT Video Revenue Forecast, India

Licensing Cost Dynamics

Business Models—OTT in India, 2016

What the Future Looks Like in 2020

The Future Trend

OTT for the Future, India

Key Conclusions

The Last Word—Three Big Predictions

Legal Disclaimer

List of Figures
  • 1. Total OTT Video Market: Key Findings, India, 2016
  • 2. Total OTT Video Market: Current and Future Outlook, India, CO 2016 and FO 2017
  • 3. Total TV Market: Evolution of TV Viewing, India, 2016
  • 4. Total OTT Video Market: Drivers for Cord Cutting, India, 2016
  • 5. Total OTT Market: Internet Usage, India, 2016
  • 6. Growth of Rural Internet , India, 2013-2018
  • 7. Total OTT Market: Viewership Analysis, India, 2016
  • 8. Total OTT Market: OTT Video Ecosystem, India, 2016
  • 9. Profiles of leading OTT Service Providers, India, 2016
List of Charts
  • 1. Key Social Trends, India, 2011–2025
  • 2. Growth of Internet User Base, India, 2016
  • 3. Total OTT Video Market: Percentage Split of Internet users, Global, 2016
  • 4. Growth of Mobile Internet Users, India, 2016
  • 5. Urban/Rural Breakup of Internet Users, India, 2016
  • 6. Total OTT Market: User Activities on Mobile, India, 2016
  • 7. Total OTT Video Market: YouTube, India, 2016
  • 8. Total OTT Market: Viral Videos on YouTube, India, 2016
  • 9. Spike in IPL Viewership, India, 2016
  • 10. OTT Market: Increase in Percentage of Old Content in Digital Platforms, India, 2016
  • 11. Total OTT Market: Key Stakeholder Examples, India, 2016
  • 12. Total OTT Market: Mobile Network Operators (MNOs) OTT Platforms, India, 2016
  • 13. Total OTT Market: Pay TV / Cable TV Providers OTT Platforms, India, 2016
  • 14. Total OTT Market: Drivers and Challenges, India, 2016
  • 15. OTT Market: Percentage of Ad and Time Spend, India, 2016
  • 16. OTT Market: Advertisement Spend in OTT Video, India, 2015-2020
  • 17. OTT Market: Percentage of Advertisement Spend on Various Medium, India, 2016
  • 18. OTT Market: Percentage of Ad and Time Spend, India, 2016
  • 19. OTT Video Subscribers Forecast, India, 2015–2020
  • 20. OTT Subscription Revenue, India, 2015–2020
  • 21. OTT Market: Business models for the Content Owner and OTT Player, India, 2016
Related Research
This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stakeholders will provide a deeper understanding of the content strategies, mobile data packages, internet and smartphone penetration which is causing this rapid wave of online video consumption. This study includes the drivers and challenges that will influence the growth of OTT viewers (total and subscription-based), and revenue from digital video advertising as well as paid subscriptions from 2015 to 2020. The study also provides the conservative and optimistic forecasts for viewership and revenue.
More Information
No Index No
Podcast No
Table of Contents | Executive Summary~ || Key Findings~ || Current and Future Outlook~ | The ‘Digital India’ Overview for Multiscreen Video~ || Key Social Catalysts for Online Videos~ || Evolution of TV Viewing~ || Cord-Cutting will be the Next Disruption in the Industry~ || Internet Scenario in India~ || Global Overview of Internet Penetration Rates~ || Mobile Internet Revolution~ || Level of Wi-Fi Penetration in India, 2016~ || Digital India Campaign—Bharat Net~ || Rural India in the Digital Race~ | Consumption Patterns and Content Preferences~ || Video Viewership Analysis~ || Activities on Mobile~ || YouTube—Market Activities and Business Models~ || YouTube—Viral Videos~ || Top 10 Most Subscribed YouTube Channels~ || Burst in Viewership during Live Sports Events~ || Marketing Strategies~ || Content Mix~ || Content is King~ || Remonetizing Old Content~ | Over-the-Top (OTT) Video Ecosystem~ || OTT Video Ecosystem~ || Ecosystem Key Stakeholders in India~ || OTT Platforms of Leading Network Companies~ || India OTT Competitive Landscape—OTT Provider Profiles~ | Drivers, Challenges and Restraints~ || Market Drivers and Challenges~ || Market Drivers~ || Market Challenges~ || Market Restraints~ | Revenue Models and Forecast~ || Digital Advertising~ || Increased Ad Revenues on Digital Platforms~ || Advertising Strategies~ || Broadband Video Viewers Forecast, India~ || OTT Video Subscribers Forecast, India~ || OTT Video Revenue Forecast, India~ || Licensing Cost Dynamics~ || Business Models—OTT in India, 2016~ || What the Future Looks Like in 2020~ || The Future Trend~ || OTT for the Future, India~ | Conclusions~ || Key Conclusions~ || The Last Word—Three Big Predictions~ || Legal Disclaimer~ | The Frost & Sullivan Story~
List of Charts and Figures 1. Total OTT Video Market: Key Findings, India, 2016~ 2. Total OTT Video Market: Current and Future Outlook, India, CO 2016 and FO 2017~ 3. Total TV Market: Evolution of TV Viewing, India, 2016~ 4. Total OTT Video Market: Drivers for Cord Cutting, India, 2016~ 5. Total OTT Market: Internet Usage, India, 2016~ 6. Growth of Rural Internet , India, 2013-2018~ 7. Total OTT Market: Viewership Analysis, India, 2016~ 8. Total OTT Market: OTT Video Ecosystem, India, 2016~ 9. Profiles of leading OTT Service Providers, India, 2016~| 1. Key Social Trends, India, 2011–2025~ 2. Growth of Internet User Base, India, 2016 ~ 3. Total OTT Video Market: Percentage Split of Internet users, Global, 2016~ 4. Growth of Mobile Internet Users, India, 2016~ 5. Urban/Rural Breakup of Internet Users, India, 2016~ 6. Total OTT Market: User Activities on Mobile, India, 2016~ 7. Total OTT Video Market: YouTube, India, 2016~ 8. Total OTT Market: Viral Videos on YouTube, India, 2016~ 9. Spike in IPL Viewership, India, 2016~ 10. OTT Market: Increase in Percentage of Old Content in Digital Platforms, India, 2016~ 11. Total OTT Market: Key Stakeholder Examples, India, 2016~ 12. Total OTT Market: Mobile Network Operators (MNOs) OTT Platforms, India, 2016~ 13. Total OTT Market: Pay TV / Cable TV Providers OTT Platforms, India, 2016 ~ 14. Total OTT Market: Drivers and Challenges, India, 2016 ~ 15. OTT Market: Percentage of Ad and Time Spend, India, 2016~ 16. OTT Market: Advertisement Spend in OTT Video, India, 2015-2020~ 17. OTT Market: Percentage of Advertisement Spend on Various Medium, India, 2016~ 18. OTT Market: Percentage of Ad and Time Spend, India, 2016~ 19. OTT Video Subscribers Forecast, India, 2015–2020~ 20. OTT Subscription Revenue, India, 2015–2020~ 21. OTT Market: Business models for the Content Owner and OTT Player, India, 2016~
Author Aafia Bathool
Industries Entertainment and Media
WIP Number P93A-01-00-00-00
Keyword 1 Ott video in india
Keyword 2 ott video
Keyword 3 over the top video
Is Prebook No