Search results for: 'software-as-a-service'

This Frost Radar™ benchmarks leading digital experience platform (DXP) vendors as the platforms consolidate from fragmented experience stacks into unified orchestration layers that integrate content management, customer data, agentic AI, and multichannel delivery in a single operating environment. Governance has emerged as a primary competitive dif...

This Frost Radar™ highlights the online video platform market at a critical inflection point: platforms have evolved from simple delivery layers into the economic engines of streaming. As the industry shifts its focus from subscriber growth to monetization efficiency, the platforms are emerging as the primary control layer for hybrid revenue models...

The entertainment metadata and content discovery platforms market sits at the center of a structural problem the industry has never fully solved: content abundance has outpaced the infrastructure needed to make that content findable. As catalogs fragment across subscription or advertisement-based video on demand, free ad-supported streaming TV, lin...

Organizations are drowning in a sea of rich media—4K video, generative artificial intelligence images, 3D models, augmented reality/virtual reality objects, and ever-growing libraries of brand assets. Without a modern content backbone, marketing and product teams spend a lot of time simply searching for, recreating, or reformatting files, while cus...

This study focuses on the transformative impact of extended reality (XR) and its evolution in the global automotive industry from 2025 to 2031. XR encompasses virtual reality), augmented reality, and mixed reality. It has been driving a paradigm shift across the value chain, enabling immersive design, accelerated prototyping, and enhanced customer ...

New analysis from Frost & Sullivan's Digital Transformation program finds that the market for cloud contact centers continues to increase. The acceleration of omnichannel and digital transformation, coupled with the C-suite demands for stronger and swifter growth, is driving future technology acquisitions. Clear articulation of visionary perspectiv...

Enterprises are moving from fragmented team tools to enterprise systems of execution. What began as task management and collaboration is evolving into execution intelligence: platforms that unify work, automation, and cross‑functional orchestration while meeting rising expectations for governance, security, and measurable outcomes. Buyers no longer...

This study focuses on the extended reality (XR) platform market and its evolution in the retail space. XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality). Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers. In retail, XR has been transforming the ...

Demand-side platforms (DSPs) have evolved from programmatic buying tools into the decisioning infrastructure through which advertisers plan, execute, optimize, and measure campaigns across connected television, display, video, audio, digital out-of-home, and commerce media. Frost & Sullivan estimates that market revenue will increase from $31.28 bi...