Search results for: 'Measurement and Instrumentation Research'

Demand-side platforms (DSPs) have evolved from programmatic buying tools into the decisioning infrastructure through which advertisers plan, execute, optimize, and measure campaigns across connected television, display, video, audio, digital out-of-home, and commerce media. Frost & Sullivan estimates that market revenue will increase from $31.28 bi...

10 Mar 2017  |  Asia Pacific  |  Market Research

Asia-Pacific Cloud Computing Services Market Analysis, Forecast to 2022

Strong Uptake of Managed Cloud Services Bundled with Value-added Offerings Unlocks Growth Opportunities for Service Providers

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The demand for managed cloud and professional services has been increasing, especially in countries with a mature cloud landscape such as Japan. This arises due to complex Big Data and workloads such as enterprise resource planning (ERP) being increasingly migrated to cloud platforms. The expansion of open source technologies, as well as advances i...

This insight discusses the impact of digital learning services on education in North America. For this insight, Frost & Sullivan conducted a series of interviews with educators in North America, including primary and secondary school teachers, administrators and principals, and higher education faculty, heads of departments, and deans, to understan...

The digital signage platforms market is entering a more consequential stage of development in which the central challenge is no longer whether organizations can deploy screens, but whether they can manage those screens as secure, intelligent, and measurable digital infrastructure across varied physical environments at scale. Digital signage now spa...

Database-as-a-Service (DBaaS) is a cloud-based approach to the management and storage of data. By placing the database software and associated management functions in the cloud, DBaaS enables databases to scale elastically on-demand. It also removes the management of the database software—such as updates, patches, or security measures—from the ente...

In 2025, the digital content services landscape is poised for transformative growth driven by key technological advancements and evolving consumer behaviors. Generative AI (GenAI) continues to revolutionize content creation and personalization. Simultaneously, extended reality (XR) technologies will continue to expand, offering immersive experience...

Digital experience platforms (DXPs) are becoming the central layer for managing, delivering, and optimizing digital experiences across channels. As organizations balance increasing content demands, personalization requirements, and governance pressures, the role of the DXP is expanding beyond content management into orchestration—connecting systems...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

This Frost Radar™ highlights the online video platform market at a critical inflection point: platforms have evolved from simple delivery layers into the economic engines of streaming. As the industry shifts its focus from subscriber growth to monetization efficiency, the platforms are emerging as the primary control layer for hybrid revenue models...