Search results for: 'base access'

Location-based entertainment (LBE) refers to immersive video installations that leverage technology and a shared environment to create engaging experiences not typically achievable in homes. Immersive video LBE uses high-resolution, wide field of view domed and wall displays, and/or virtual reality (VR), augmented reality (AR), mixed reality (MR), ...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

The accelerated transition from pay TV to VOD services drove hundreds of media and entertainment (M&E) companies across the globe to launch their own streaming platforms. In the past five years, the proliferation of vendors has made the VOD ecosystem an increasingly crowded space.With more online streaming service options than ever, VOD operators n...

Driven by accelerating content volumes, generative and agentic AI, governance requirements, and increasingly complex content supply chains, digital asset management platforms are expanding beyond storage and search to support content intelligence, workflow automation, rights management, omnichannel activation, and AI-enabled execution. Enterprises ...

Demand-side platforms (DSPs) have evolved from programmatic buying tools into the decisioning infrastructure through which advertisers plan, execute, optimize, and measure campaigns across connected television, display, video, audio, digital out-of-home, and commerce media. Frost & Sullivan estimates that market revenue will increase from $31.28 bi...

Financial institutions have identified in-vehicle payment as a fantastic opportunity to expand their footprint in online payment solutions by leveraging tokenization and check-out payment services. This is not an easy task as car manufacturers are reluctant to open up access to the vehicle’s infotainment system in order to retain control of the qua...

In 2025, the digital content services landscape is poised for transformative growth driven by key technological advancements and evolving consumer behaviors. Generative AI (GenAI) continues to revolutionize content creation and personalization. Simultaneously, extended reality (XR) technologies will continue to expand, offering immersive experience...

Digital piracy has evolved from casual file sharing into an industrialized, organized crime enterprise that ranks among the gravest revenue threats facing global media and entertainment. The single most important problem confronting the industry today is the industrialization of live streaming piracy—particularly of premium live sports—where crimin...

The generative AI sector faces a defining challenge: how to translate the breakthrough power of foundation models into real-world value amid unprecedented disruption. An explosion of large language models (LLMs) and multimodal AI tools promises to transform everything from enterprise productivity to creative work, yet organizations grapple with tru...