Search results for: 'part covid consumer behavior study'

Companies globally are trying to understand on how to keep their data safe and at the same time use technologies such as cloud computing to stay ahead of competition. Global companies have taken the hybrid route, where they are keeping their sensitive data inside their own data centers and the rest of the data is kept in the cloud. Companies can us...

Unlike other areas in financial services, the insurance market has not been remarkably disrupted by innovative technologies and new business models until now. While the pace of innovation is rapid in financial services, insurance is still a complex and a highly regulated market. However, it appears to be at a point of articulation, as stakeholders ...

In 2025, the digital content services landscape is poised for transformative growth driven by key technological advancements and evolving consumer behaviors. Generative AI (GenAI) continues to revolutionize content creation and personalization. Simultaneously, extended reality (XR) technologies will continue to expand, offering immersive experience...

This study focuses on the extended reality (XR) platform market and its evolution in the retail space. XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality). Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers. In retail, XR has been transforming the ...

This study focuses on the transformative impact of extended reality (XR) and its evolution in the global automotive industry from 2025 to 2031. XR encompasses virtual reality), augmented reality, and mixed reality. It has been driving a paradigm shift across the value chain, enabling immersive design, accelerated prototyping, and enhanced customer ...

This report provides a definitive strategic roadmap for the digital marketing and advertising technology (AdTech/MarTech) sector as it enters a transformative era in 2026. Moving beyond incremental updates, the industry is undergoing a fundamental architectural restructuring—shifting from a landscape of fragmented point solutions to one of unified ...

This Frost Radar™ highlights the online video platform market at a critical inflection point: platforms have evolved from simple delivery layers into the economic engines of streaming. As the industry shifts its focus from subscriber growth to monetization efficiency, the platforms are emerging as the primary control layer for hybrid revenue models...

The global extended reality (XR) market is entering a new growth cycle, shifting from device-led adoption toward software-, platform-, and monetization-driven expansion. While headset shipments remain cyclical and closely tied to hardware refresh cycles, value creation is increasingly driven by scalable XR software platforms, recurring subscription...

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...