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The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

11 Jan 2017  |  North America  |  Market Research

Vulnerability Management (VM)—Global Market Analysis

Adding Actionable Intelligence to Network Scan Technology

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A vulnerability assessment (VA) runs a script of known vulnerabilities against an endpoint. Vulnerability management (VM) is the formal reporting and prioritization of what is found after the scan. In 2016, VM vendors achieved $768.3 million in licenses, appliances, and related services; representing an improvement of 13.4% over 2015. VM vendors a...

Regulators around the world have become stricter in their compliance and processes. Rising levels of regulation and challenging regulatory expectations are having significant operational impacts on financial services companies as they require talent, processes, and innovative solutions. RegTech solutions have the potential to make compliance more e...

Artificial Intelligence (AI) has emerged to be one of the most essential technologies to develop machine intelligence. The technology has advanced significantly over the ages to empower applications and machines to learn from its own experiences and perform autonomously. Technology evolution in the AI space is continuously driving the development o...

Although South Africa is in a nascent phase regarding the adoption of Big Data technologies, industries have begun implementing Big Data solutions for improved operational processes and to find new business opportunities. The key driving forces behind Big Data discussed in this analysis include increased connectivity and Internet usage, for both mo...

10 Mar 2017  |  Asia Pacific  |  Market Research

Asia-Pacific Cloud Computing Services Market Analysis, Forecast to 2022

Strong Uptake of Managed Cloud Services Bundled with Value-added Offerings Unlocks Growth Opportunities for Service Providers

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The demand for managed cloud and professional services has been increasing, especially in countries with a mature cloud landscape such as Japan. This arises due to complex Big Data and workloads such as enterprise resource planning (ERP) being increasingly migrated to cloud platforms. The expansion of open source technologies, as well as advances i...

This market insight presents an analysis of the current status of omnichannel strategy adoptions in Brazil, as well as selected successful business cases. It also provides a general view of how companies in Brazil are facing the omnichannel reality; an overview of Brazilian consumer behavior and its impact on interactions with companies; market dri...

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

This research service provides an analysis of the cloud services market across Africa. The market trends in the key African markets of South Africa, Kenya, and Nigeria are analyzed and compared with global trends. This research service includes company profiles of leading cloud providers in the 3 countries and the strategies they employ. This resea...