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26 Jan 2012 | Europe | Market Research
EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences
Vehicle personalisation and new technologies attract Gen "Y"
This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education lev...
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