EU 'Generation Y' Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences

EU 'Generation Y' Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences

Vehicle personalisation and new technologies attract Gen "Y"

RELEASE DATE
26-Jan-2012
REGION
Europe
Research Code: M79C-01-00-00-00
SKU: AU00707-AF-MR_09307
$10,000.00
In stock
SKU
AU00707-AF-MR_09307
$10,000.00
DownloadLink

Pay by invoice

ENQUIRE NOW

Description

This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education level, etc., this study finds that Gen Y prefers trendy cars, wants to flaunt their social position, and are critical of internet and social networking. Small cars are not perceived by Gen Y as exciting and attractive while safety concern deters them from installing internet access in vehicles.

Table of Contents

Research Background and Objectives

  • Definition of Gen Y
  • Aims and Objectives of Study

Sample Details

  • Demographic Segmentation - 1
  • Demographic Segmentation - 2
Related Research
This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education level, etc., this study finds that Gen Y prefers trendy cars, wants to flaunt their social position, and are critical of internet and social networking. Small cars are not perceived by Gen Y as exciting and attractive while safety concern deters them from installing internet access in vehicles.
More Information
No Index No
Podcast No
Author Rolando Barrera
Industries Automotive
WIP Number M79C-01-00-00-00
Is Prebook No