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EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences
EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences
Vehicle personalisation and new technologies attract Gen "Y"
RELEASE DATE
26-Jan-2012
26-Jan-2012
REGION
Europe
Europe
Deliverable Type
Market Research
Market Research
Research Code: M79C-01-00-00-00
SKU: AU00707-AF-MR_09307
$10,000.00
In stock
SKU
AU00707-AF-MR_09307
This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education level, etc., this study finds that Gen Y prefers trendy cars, wants to flaunt their social position, and are critical of internet and social networking. Small cars are not perceived by Gen Y as exciting and attractive while safety concern deters them from installing internet access in vehicles.
Research Background and Objectives
- Definition of Gen Y
- Aims and Objectives of Study
Sample Details
- Demographic Segmentation - 1
- Demographic Segmentation - 2
Key Findings and Most Desired Vehicle
Conclusion of the Study
Summary of Gen Y attitude and belief
Various Segmentation
Summary of Usage of Technology
Summary of Preferred Features for Personalization across Different Demographics
Summary of Consumer Verbatim Attitudes towards Various Mode of Mobility
Summary of the Relative Appeal of Various Features
Summary of Image of Vehicle Model and Attractiveness
Frost & Sullivan Description
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This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education level, etc., this study finds that Gen Y prefers trendy cars, wants to flaunt their social position, and are critical of internet and social networking. Small cars are not perceived by Gen Y as exciting and attractive while safety concern deters them from installing internet access in vehicles.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Rolando Barrera |
| Industries | Automotive |
| WIP Number | M79C-01-00-00-00 |
| Is Prebook | No |