EU 'Generation Y' Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences

Vehicle personalisation and new technologies attract Gen "Y"

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This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education level, etc., this study finds that Gen Y prefers trendy cars, wants to flaunt their social position, and are critical of internet and social networking. Small cars are not perceived by Gen Y as exciting and attractive while safety concern deters them from installing internet access in vehicles.

Table of Contents

EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Research Objectives and MethodologyResearch Background and ObjectivesDefinition of Gen Y Aims and Objectives of StudySample DetailsDemographic Segmentation - 1Demographic Segmentation - 2 EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Executive SummaryKey Findings and Most Desired Vehicle Key Findings of The StudyBuild Your Own CarMost Desired Vehicle and FeaturesConsumer attitude to expensive and trendy vehiclePreferred Technology AttributesPreference for PersonalizationAttitude to Public TransportationEU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Conclusion of the StudyConclusion of the StudyConclusion of the Consumer Research StudyEU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, General OpinionsSummary of Gen Y attitude and belief Generation Y Attitudes and Beliefs (Various Factor Analysis) EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Segmentation of Gen Y ConsumerVarious SegmentationConsumer SegmentationDemographic SegmentationEU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Usage of Technology by Gen Y ConsumerSummary of Usage of TechnologyGeneration Y Desired Access to Technologies in Vehicle Devices Usage Versus Desired Access to TechnologiesTechnologies Accessible Using Speech Versus Desired AccessEU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Preference for Vehicle PersonalizationSummary of Preferred Features for Personalization across Different Demographics Personalization OverviewSegmentation Based on Region and IncomePersonalization Patterns on Popular and Less Popular FeaturesAnalysis of Top Vehicle Features and Willingness to PayEU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Preferred Mobility SolutionSummary of Consumer Verbatim Attitudes towards Various Mode of MobilityOpinions on Mobility per CountryCar Pooling by CountryEU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Preferred Car Features (Adaptive Choice Based Conjoint)Summary of the Relative Appeal of Various FeaturesAttribute Appeal (Vehicle Type and Preferred Engine Type)Attribute Appeal (Preferred Purchase Method Type of Connectivity and Internet Access)Attribute Appeal (Preferred Entertainment and Navigation System)EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, Image Assessment of Vehicle ModelSummary of Image of Vehicle Model and Attractiveness Image Assessment of Selected Vehicle ModelsVehicle Images – Attractiveness Versus Suitability EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences, About Frost & SullivanFrost & Sullivan DescriptionNotes on Frost & Sullivan




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