USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
Vehicle personalisation and new technologies attract Gen "Y"
26-Jan-2012
Europe
Market Research
M79C-01-00-00-00
AU00707-AF-MR_09307
This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education level, etc., this study finds that Gen Y prefers trendy cars, wants to flaunt their social position, and are critical of internet and social networking. Small cars are not perceived by Gen Y as exciting and attractive while safety concern deters them from installing internet access in vehicles.
Research Background and Objectives
- Definition of Gen Y
- Aims and Objectives of Study
Sample Details
- Demographic Segmentation - 1
- Demographic Segmentation - 2
Key Findings and Most Desired Vehicle
Conclusion of the Study
Summary of Gen Y attitude and belief
Various Segmentation
Summary of Usage of Technology
Summary of Preferred Features for Personalization across Different Demographics
Summary of Consumer Verbatim Attitudes towards Various Mode of Mobility
Summary of the Relative Appeal of Various Features
Summary of Image of Vehicle Model and Attractiveness
Frost & Sullivan Description
Speak directly with our analytics experts for tailored recommendations.
Recent related New Mobility research
06 Aug 2018 | Europe | Market Research
European Carsharing Technologies Market, Forecast to 2022
Over the years, Carsharing technology has evolved from simple manual systems to increasingly complex computer-based systems. There are now a wide range of technology service providers offering solutions, from factory installed to aftermarket, to Carsharing operators. Currently, more than 15 technolo...
26 Jul 2018 | Europe | Market Research
Competitive Benchmarking of Corporate Mobility Solutions of Key OEMs and Leasing Companies in Europe, 2017
We are witnessing a shift in products and services being provided to business travelers and the way in which companies set up their administration of these activities. New mobility business models, such as carsharing, ridesharing, and ridehailing/taxi services for personal use, are also developing i...
08 Jun 2018 | Europe | Market Research
Strategic Analysis of the Global Demand-Responsive Transit (DRT) Market, Forecast to 2030
Traditional public transit modes have remained unchanged over decades and inherent flaws have remained unaddressed. The fixed-route and fixed-schedule model works efficiently on high-density routes but routes with lower demand and density along with demand at odd hours are not as efficiently catered...
07 May 2018 | North America | Market Research
M&A, Investment Trends and Opportunities in the Global Mobility Space, 2017
The global shared mobility market has been expanding at a tremendous pace. With growing demand for shared mobility business models over the last few years, the overall market has paved way for numerous innovative startups in this space. Shared mobility has not only provided solutions to tackle growi...
13 Dec 2017 | North America | Market Research
Strategic Analysis of the Mobility Value Chain, 2017
This research service analyses the mobility market value chain in detail and discusses the expected trends. The study delves into evolving business models, market consolidations and partnerships, and advanced technology trends shaping the market. It provides the market trends and outlines potential ...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Rolando Barrera |
| Industries | Automotive |
| WIP Number | M79C-01-00-00-00 |
| Is Prebook | No |
EU "Generation Y" Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences
$10,000.00
Special Price $7,500.00 save 25 %