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28 Feb 2022  |  Global  |  Megatrends
Trend Opportunity Profiles—Reverse Logistics in a Circular Economy
Increasing Demand for Closed Loop Strategies that Extend Life Cycle Value Will Drive Growth
Consumers, especially in the Western world, are looking for clean-label products. Circular economy is a key enabler for environmental friendly products, and reverse logistics, as a method to integrate the consumer in the upcycling and production cycle, is reinforcing this potential marketing aspect. Reverse logistics is the process of collecting...
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11 Feb 2021  |  Europe  |  Megatrends
A New Global Paradigm with China’s One Belt, One Road Initiative
Improved Connectivity and Reshaping of Trade Relations Leading to New Growth Opportunities
China envisions the revival of the ancient Silk Road, which previously facilitated trade with nations across Persia, Central Asia, and Europe for over 2,000 years, as a catalyst to unify both local and international markets through trade activities and trade routes. The introduction of the One Belt, One Road Initiative in 2013 seeks to develop a ne...
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30 Jun 2019  |  North America  |  Megatrends
Overview of Generation Z in the United States, 2019
Insight into the Behaviors and Motivations Shaping the Post-Millennial Generation
Generation Z, the generation that comes after millennials, is now coming of age, entering the workforce, and growing in consumer power. By 2027, Gen Z will represent 20% of the US population--about 70 million people. In the United States, it is estimated that Gen Z has a direct spending power of at least $143 billion and an indirect spending power ...
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