Explore more Categories
Artificial Intelligence involves the science and engineering of developing intelligent machines
The manufacturing world is at a cusp of a new revolution that will redefine conventional business models
IoT will have a major impact on businesses and consumers in the future
The world is creating 2.5 exabytes of data daily
Our research seeks to connect-the-dots across multiple trends
Personal Robots are Set to Be a $19 Billion Market
Strategic Analysis of BREXIT and its Implications to Industries, Economies and Societies
Time for a Digital Revolution in the Women’s Health Market
iFrost is a digital platform for interactive and dynamic reporting of data.
The TOEs are a great source of information which gives corporates critical information on companies to action for their strategic investments either as an open source platform or to collaborate and to develop successful products
Insight into the Behaviors and Motivations Shaping the Post-Millennial Generation
save 25 %
* Required Fields
Pay by invoice
Generation Z, the generation that comes after millennials, is now coming of age, entering the workforce, and growing in consumer power. By 2027, Gen Z will represent 20% of the US population--about 70 million people. In the United States, it is estimated that Gen Z has a direct spending power of at least $143 billion and an indirect spending power of $600 billion. This "digitally native" cohort will bring important values and skills to the buying experience, driving companies to push the boundaries of technology, social media, and environmental responsibility. Further, this age cohort is expected to be the most ethnically diverse and inclusive generation yet. Companies that are tracking well with Gen Z are those that embrace authenticity and transparency. Gen Z does not like being ‘sold to’ and prefers brands that enable user-generated content and use social media influencers to do their marketing. For manufacturers, these characteristics will have far-reaching impacts. Brands will no longer be the focal point for a generation that is shaped by constant connectivity, ready access to information, and emerging channels of communication. Gen Z customers will be more comfortable with the idea of autonomous technologies and robots, given that they are the first generation to be born in the Internet and technology era.
This research highlights Gen Z's demographic makeup in the United States and touches upon four areas of life that illuminate Gen Z's priorities: leisure, work, family and lifestyle, and consumption.
Key Issues Addressed
Author: Jillian Walker
Central American and Caribbean Countries Economic Tracker, H2 2019
Trend Opportunity Profiles—Future of Humanless Construction
Trend Opportunity Profiles: Direct-to-Consumer (D2C) Business Model
Trend Opportunity Profile—Digital Upskilling
Transformative Megatrends Driving Value Chain Compression
Global Cross-border eCommerce Growth Opportunities
Poland’s Demographic and Economic Growth Opportunities
Trend Opportunity Profiles—Digital Identity Management
Trend Opportunity Profiles—Crowd Analytics
Trend Opportunity Profiles—Data Marketplaces
functional beverage market
thermal spray coatings market
commercial aircraft market forecast
functional food market
diabetes devices market
smart lighting market
Don't have an account? Create One!
Enter your Email Address here to receive a link to change password.
If you are an existing frost.com user, please register using the same email for seamless access
Already have an account? Login!
Use your Linkedin account to login or register within our store.You're just one click away.