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02 Mar 2022  |  Global  |  Megatrends
Growth Opportunities for Global B2B Influencer Marketing
Innovative Business Models Will Emerge as Digitally Native Gen Z and Millennials Dominate the Consumer Population
Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...
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16 Nov 2021  |  Global  |  Megatrends
Trend Opportunity Profile—Social Commerce
Future Growth Potential in Gen Z as Next Wave of Consumers and in Disruptive Technologies Used to Power Persuasive Selling
New retail business models have emerged, and one crop is online-only businesses that sell exclusively through social media channels. Almost all social media platforms today offer retail functionalities that facilitate the electronic commerce (eCommerce) of goods and services. This online sales model is mainly driven by social influences and interac...
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Special Price $3,712.50 save 25 %
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06 Dec 2022  |  Global  |  Megatrends
Trend Opportunity Profiles: Future of Retail
Key Transformations in Customer Experience and Shopping Platforms Enabling Growth and Innovation to 2030
Frost & Sullivan’s Trend Opportunity Profiles are designed to help clients discover and prioritize the most consequential mid-to-long term trends transforming their business growth environment. To create each profile, Frost & Sullivan analyzes the trend opportunity across key industries, including aerospace and defense; health, wellness, and well-b...
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Special Price $3,712.50 save 25 %
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25 Jan 2023  |  Global  |  Frost Radar
Frost Radar™: Buy Now—Pay Later, 2023
A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines
Buy now, pay later (BNPL), also referred to as point of sale (PoS) installment loans, is a short-term financing option that enables consumers to spread out payments for purchases over a period of time. The increase in eCommerce activity during the COVID-19 pandemic brought along with it a strong interest in alternative spending options. BNPL, a sub...
$4,950.00
Special Price $3,712.50 save 25 %