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16 Nov 2021  |  Global  |  Megatrends
Trend Opportunity Profile—Social Commerce
Future Growth Potential in Gen Z as Next Wave of Consumers and in Disruptive Technologies Used to Power Persuasive Selling
New retail business models have emerged, and one crop is online-only businesses that sell exclusively through social media channels. Almost all social media platforms today offer retail functionalities that facilitate the electronic commerce (eCommerce) of goods and services. This online sales model is mainly driven by social influences and interac...
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23 Dec 2022  |  Global  |  Megatrends
Growth Opportunities Drive the Future of Sustainable Materials
Material Innovation and Strategic Partnering Will Lead to Future Growth Potential
Materials science is at the core of every industry, as its innovations will lead to more sustainable manufacturing practices. In this study, we explore sustainable materials, their types, and the innovation observed across several industries. Sustainable materials are classified as follows: 1) Organic Material 2) Natural Biodegradable Polym...
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02 Jun 2021  |  Global  |  Megatrends
Growth Opportunities Driven by Top Trends in 2021
COVID-19 will Influence Consumption Behavior, Hyper-personalization, and Emphasis on Digital Health
As people learn to embrace uncertainty, the top trends outlined at the beginning of 2021 will bring about significant changes in the way societies work and live. Changes in user behavior patterns will trigger major growth opportunities influenced by changes in consumption and business models. Emerging advancements in technologies, such as AI and a...
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02 Feb 2021  |  Global  |  Megatrends
Future of Connected Living
The Top 3 Connectivity Ecosystems that will Simplify Human Lives—Homes, Cities, and Workplaces
With more than 20 connected devices per human by 2030, we are rapidly moving to an environment that is permanently online and always connected. An increasingly digitalized and connected world will have a profound impact on a wide range of applications at home, at work, across cities, and several other use-cases (healthcare and automotive, for examp...
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30 May 2023  |  Global  |  Megatrends
Trend Opportunity Profile—Social Trends (Second Edition)
Transformative Mega Trends Enabling Growth and Innovation, 2030
This edition of Trend Opportunity Profiles features trend advancements in Social and economic dimensions. The study examines the following trends: • Reskilling, • Food security • Revenge tourism • The “permacrisis” shaping consumer demand • The shifting social status of women • Content creator marketplaces • The pensioner boom Trend O...
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28 Feb 2022  |  Global  |  Megatrends
Trend Opportunity Profiles—Reverse Logistics in a Circular Economy
Increasing Demand for Closed Loop Strategies that Extend Life Cycle Value Will Drive Growth
Consumers, especially in the Western world, are looking for clean-label products. Circular economy is a key enabler for environmental friendly products, and reverse logistics, as a method to integrate the consumer in the upcycling and production cycle, is reinforcing this potential marketing aspect. Reverse logistics is the process of collecting...
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06 Jul 2017  |  Asia Pacific  |  Market Research
Growth Opportunities in APAC Oncology Diagnostics Market, Forecast to 2021
Innovation, Technology Integration, and New Customer Segments to Drive New Business Growth
There is high growth in the Asia-Pacific (APAC) oncology diagnostics market due to increasing incidence of cancer and the drastic reduction in incidence age owing to a plethora of reasons in the regional market. The major drivers for the APAC cancer diagnostics market are increase in adoption of technology platforms, access to targeted cancer thera...
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06 Sep 2021  |  Global  |  Megatrends
Trend Opportunity Profile—Digital Upskilling
Growth Opportunities in Upskilling and Reskilling the Future Workforce
In this rapidly changing work environment, upskilling allows organizations to close the talent gap and fill new and open positions while maintaining their current workforce, creating an environment of continuous learning and development. Reskilling has a longer-term impact, preparing the workforce for jobs that do not exist today. On average, about...
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05 Oct 2018  |  North America  |  Market Research
Growth Opportunities in the Global Liquid Biopsy Market, 2018
Companies are Vying for a Higher Market Position in the Early Cancer Screening Market
Liquid biopsy (CTCs and ctDNAs) is slowly gaining momentum in clinical care given its advantages over the traditional tissue-based gold standard methods. Short-term applications in cancer care range from risk assessment to cancer recurrence monitoring. Despite the proven advantages, there is still a significant number of barriers to adoption such a...
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30 Jul 2019  |  Global  |  Megatrends
Data Monetization, Forecast 2018–2022
Powering Innovation Through Data Monetization
An increasing number of companies are starting to build data-driven strategies to fuel growth in the upcoming data economy. Though in its nascent stages, data monetization is having a huge effect on many industry verticals. Every company will, at some stage, transform into a data company through direct or indirect approaches. However, there is a la...
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