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17 Dec 2013  |  North America  |  Megatrends
The Advent of Digital Retailing and the Impact on Global Car Dealership Structures
By 2016, Automakers are Expected to Open more than 100 Digital Showroom/Lifestyle Stores Globally
The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...
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