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08 May 2023  |  Global  |  Megatrends
Growth Opportunities Driven by the Rise of the Creator Economy
A New Era Of Digital Innovation is Driving a Media Revolution Among Brands and Marketers
Marketing is changing rapidly. Customers are no longer driven by advertisements; instead, their purchase decisions are influenced by their favorite content creators. Moreover, owing to the growing time spent online and the increasing amount of content, the creator economy is changing the way marketing is done. In this study, Frost & Sullivan exp...
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