Growth Opportunities Driven by the Rise of the Creator Economy

Growth Opportunities Driven by the Rise of the Creator Economy

A New Era Of Digital Innovation is Driving a Media Revolution Among Brands and Marketers

RELEASE DATE
08-May-2023
REGION
Global
Research Code: PE3B-01-00-00-00
SKU: CI00868-GL-MT_27653
AvailableYesPDF Download
$4,950.00
In stock
SKU
CI00868-GL-MT_27653
$4,950.00
DownloadLink
ENQUIRE NOW

Description

Marketing is changing rapidly. Customers are no longer driven by advertisements; instead, their purchase decisions are influenced by their favorite content creators. Moreover, owing to the growing time spent online and the increasing amount of content, the creator economy is changing the way marketing is done.

In this study, Frost & Sullivan explores the creator economy, the various creator types, the different tiers in which the creator economy can be mapped, and the future evolution of the creator economy.

To further understand creators, they are classified into the following categories: 1) Nano-Influencers, 2) Micro-Influencers, 3) Mid-tier Influencers, 4) Macro-Influencers, and 5) Mega-Influencers.

In addition, the study deep dives into the creator economy and divides it into tiers based on Discovery platforms, Monetization tools, and Creator tools. Furthermore, use-cases of company-creator collaborations are explored. Frost & Sullivan also examines the future of the creator economy in light of the ever-changing digital landscape.

Importantly, the study evaluates growth opportunities that companies can capitalize on in the growing creator economy.

As customers' demands evolve and creators drive purchase decisions, influencer marketing will replace existing systems and drive disruption. Thus, understanding the creator economy is essential to a company's growth and development.

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

Our Mega Trend Universe: An Overview

Growth Opportunities Fuel the Growth Pipeline Engine™

Our Mega Trend Universe: Creator Economy

Key Findings

Growth Opportunities Critical to Future Success

Trend Opportunity Overview

Creator Economy: Lifecycle and Mapping

Mapping the Creator Economy: Discovery Platforms

Mapping the Creator Economy: Monetization Tools

Mapping the Creator Economy: Creator Tools

Creator Economy: Social Media Influencer Collaboration

Creator Economy: Micro-influencer Collaboration

Creator Economy: Global Influencer Collaboration Program

Creator Economy: Creator and Business Collaboration

Creator Economy: Celebrity Influencer Collaboration

Creator Economy: Local Influencer Collaboration

Creator Economy: Social Cause Creator Collaboration

Creator Economy: Social Value-driven Collaboration

Trend Opportunity Horizon: Creator Economy Evolution

Trend Opportunity: Regional Exposure

Key Trend Opportunity Levers

Trend Opportunity Impact and Certainty Analysis

Trend Opportunity Impact and Certainty Analysis (continued)

Trend Opportunity Disruption Index

Trend Disruption Attractiveness Score

Trend Opportunity Growth Index

Growth Attractiveness Score

Trends: BEETS Implications

Growth Opportunity 1: AI-enabled Influencers

Growth Opportunity 1: AI-enabled Influencers (continued)

Growth Opportunity 2: Content Creator Marketplaces

Growth Opportunity 2: Content Creator Marketplaces (continued)

Growth Opportunity 3: Fan Tokens for Monetization

Growth Opportunity 3: Fan Tokens for Monetization (continued)

Critical Success Factors for Growth

Conclusion: The Way Forward

Our Mega Trend Universe

Our Mega Trend Universe (continued)

Identifying Your Company’s Growth Zone

Your Next Steps

List of Exhibits

Legal Disclaimer

Marketing is changing rapidly. Customers are no longer driven by advertisements; instead, their purchase decisions are influenced by their favorite content creators. Moreover, owing to the growing time spent online and the increasing amount of content, the creator economy is changing the way marketing is done. In this study, Frost & Sullivan explores the creator economy, the various creator types, the different tiers in which the creator economy can be mapped, and the future evolution of the creator economy. To further understand creators, they are classified into the following categories: 1) Nano-Influencers, 2) Micro-Influencers, 3) Mid-tier Influencers, 4) Macro-Influencers, and 5) Mega-Influencers. In addition, the study deep dives into the creator economy and divides it into tiers based on Discovery platforms, Monetization tools, and Creator tools. Furthermore, use-cases of company-creator collaborations are explored. Frost & Sullivan also examines the future of the creator economy in light of the ever-changing digital landscape. Importantly, the study evaluates growth opportunities that companies can capitalize on in the growing creator economy. As customers' demands evolve and creators drive purchase decisions, influencer marketing will replace existing systems and drive disruption. Thus, understanding the creator economy is essential to a company's growth and development.
More Information
Author Akshay Menon
Industries Cross Industries
No Index No
Is Prebook No
Keyword 1 the creator economy
Keyword 2 creator economy market growth
Keyword 3 creator economy market size
Podcast No
WIP Number PE3B-01-00-00-00