Search results for: 'part covid consumer behavior study'
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02 Jun 2021  |  Global  |  Megatrends
Growth Opportunities Driven by Top Trends in 2021
COVID-19 will Influence Consumption Behavior, Hyper-personalization, and Emphasis on Digital Health
As people learn to embrace uncertainty, the top trends outlined at the beginning of 2021 will bring about significant changes in the way societies work and live. Changes in user behavior patterns will trigger major growth opportunities influenced by changes in consumption and business models. Emerging advancements in technologies, such as AI and a...
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25 Jan 2021  |  Global  |  Megatrends
Future of User Interfaces Shaping New Consumer Experiences
Augmented Reality, Virtual Reality, and Biometrics Represent Key Growth Opportunities
User Interface technologies have moved beyond the concept of simply representing machines to their users to enabling sophisticated and personalized interaction. The COVID-19 pandemic has accelerated their use in healthcare, manufacturing, education, retail, and banking to simplify interactivity and improve engagement. This report aims to help compa...
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13 Jul 2020  |  Global  |  Market Research
2020 Update--Global Internet of Things (IoT) Devices Forecast, 2017-2026
Impact of COVID-19 on Adoption of IoT Devices
This study is an updated IoT Device forecast with 2019 as the base year. The forecast takes into account the impact that COVID-19 would have on the adoption and implementation of IoT devices in 2020. The study is a detailed forecast of the total number of IoT devices globally. The study is broken out by region: North America, Asia-Pacific, Europe, ...
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20 Oct 2022  |  Global  |  Megatrends
Growth Opportunities Driven by Hyperlocal Supply Chain Shifts
Growing Consumer Expectations for Shorter Delivery Timelines Leading to Decentralized Hyperlocal Business Models for Better Customer Experience
A fundamental shift in consumer behavior has urged retail businesses to establish an omnichannel presence and rethink strategies. Growing inclination toward retail digitization and ultrafast order delivery drives the hyperlocal business model. About 68% of online shoppers prefer buying from platforms that offer fast shipping. In such a highly compe...
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20 Jan 2022  |  Global  |  Megatrends
Growth Opportunities for Capturing Value in Baby Boomers
Rethinking Business Strategies as Seniors Delay Retirement and Continue to Influence Consumer Spending
Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30% growth in labor participation from the 65+ age group. At global scale, the increase in life expectancy pr...
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24 Jan 2022  |  Global  |  Megatrends
Trend Opportunity Profiles— Immunity-Boosting Superfoods
Post-COVID-19 Pandemic Demand for Immunity-Enhancing Foods Drives Growth
The COVID-19 pandemic has exposed the frailty of the human body. Boosting immunity is now of primary importance to consumers post-pandemic, with many increasingly seeking food options that are nutritionally dense and provide multiple vitamins and minerals to improve health and body immunity. Superfoods have emerged as the ideal immunity-boosting so...
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02 Mar 2022  |  Global  |  Megatrends
Growth Opportunities for Global B2B Influencer Marketing
Innovative Business Models Will Emerge as Digitally Native Gen Z and Millennials Dominate the Consumer Population
Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...
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20 Oct 2014  |  Global  |  Megatrends
Mega Trends in Communications Test and Measurement Industry
Adopting Communication Mega Trends as Part of Your Corporate DNA
This study discusses the global communications test equipment market Mega Trends and their impact on the industry in 2020. These Mega Trends present opportunities for companies of all sizes. This study also discusses recent market trends with significant proliferation of smart devices as well as technological trends. The exponential increase of dig...
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25 Jun 2021  |  Global  |  Megatrends
Trend Opportunity Profiles—Crowd Analytics
Rising Investment in Smart Cities will Drive Opportunities in Crowd Analytics
Advancements in data science and modeling techniques have led to the development of crowd solutions that analyze purchase motivations, engagement rates, and personal preferences from physical movements. Crowd analytics is evolving rapidly beyond camera-based surveillance and video analytics toward intelligent analytics that provides customers with ...
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16 Nov 2021  |  Global  |  Megatrends
Trend Opportunity Profile—Social Commerce
Future Growth Potential in Gen Z as Next Wave of Consumers and in Disruptive Technologies Used to Power Persuasive Selling
New retail business models have emerged, and one crop is online-only businesses that sell exclusively through social media channels. Almost all social media platforms today offer retail functionalities that facilitate the electronic commerce (eCommerce) of goods and services. This online sales model is mainly driven by social influences and interac...
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