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This growth insights study examines the debate of natural versus synthetic ingredients in the personal care and cosmetic ingredients market, and discusses how the grey zone of synthetic and natural ingredients is leading to consumer confusion and polarization of ingredient categories. It also covers the market, technology and material trends that a...

There is growing demand for natural, sulfate- and amide-free household and personal care products in North America due to awareness on health and wellness among the older and younger population. Moreover, the regulations on synthetic surfactant manufacturing are stricter on account of the higher environmental impact of synthetic products. This has ...