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There is growing demand for natural, sulfate- and amide-free household and personal care products in North America due to awareness on health and wellness among the older and younger population. Moreover, the regulations on synthetic surfactant manufacturing are stricter on account of the higher environmental impact of synthetic products. This has increased the need for sustainable solutions, for example, products derived from natural ingredients. It has put excessive pressure on manufacturers to focus on research and development activities in the natural-based product segment.Demand for sugar surfactants is on the rise, as they offer superior cleaning efficiency and better compatibility with synthetic co-surfactants compared to other natural surfactants. Hence, the development of new formulations using sugar-based surfactants is expected to be the future of the surfactant industry. Moreover, sugar surfactants are mild and do not irritate the skin, eyes, and mucous membranes. Therefore, they are an attractive choice of surfactant for personal care products, especially for facial care products.Furthermore, consumers today are highly aware of the sustainability of ingredients used in household and personal care products and their impact on the environment. They hold strong opinions against personal care products with synthetic ingredients, as they want to avoid exposure to harsh chemicals. Moreover, consumer awareness is seen to be reshaping market dynamics. The overspreading of this trend has led to consumers being skeptical toward marketing claims and demanding full transparency on the raw materials used, their sourcing methods, and sustainability practices.The regulatory environment is getting more stringent nowadays and this is expected to offer a significant threat to the household and personal care surfactants market. Regulatory incentives are likely to be the most efficient method to improve the market for natural surfactants. Surfactant manufacturers believe that supportive and flexible regulatory incentives (e.g., tax cuts) for commercial-scale manufacture of natural surfactants are necessary. Additionally, regulatory incentives would attract the market entry of newer participants in the natural surfactants segment.In this research, the North American surfactants market for household and personal care is explored in detail with emphasis on key growth factors across end-use segments, regional market trends, technology, and product innovations.
This research covers the North American surfactants market for household and personal care.
The study is segmented into product types such as anionic, non-ionic, cationic, amphoteric, and silicone surfactants.
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