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Global ICT spending reached $2.8 trillion in 2019, registering 3.6% YoY growth. While ICT spending is currently prioritized towards business continuity and solutions to better cope with the pandemic and a post-pandemic business environment, Frost and Sullivan predicts a shift in IT spending patterns, which will lean more towards digital and emergin...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The payments industry is now lucrative for start-ups to tap into new niche market segments and promote financial inclusion in groups with limited access to credit services from banks. The buy now, pay later (BNPL) solution has emerged as an alternative credit payment for consumers, enabling them to make purchases without paying the total amount upf...

Mexico’s demographic favorability through the next decade, its focus on education to fully capitalize the growing working and escalating digital accessibility, and its growing start-up business support mechanisms advocates the expanding Mexico’s culture of innovation. Though Mexico spend less than 1% of GDP in research and development compared to o...

The financial service sector has seen drastic technology-led changes over the past few years and the changes which are about to come in three to four years down the line may change the complete face of this sector. Gone were the days when transactions takes time and are filled with uncertainties now with the improved technology and arrival of total...

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

The state of the finance industry is always changing as the economy becomes increasingly global. Digital transformation is inevitable in this industry, creating opportunities for IT companies over the next few years. This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful inform...

The study covers the digital transformation initiatives of JPMorgan Chase & Co (JPMorgan) which has a legacy dating back to 1799. Since then, it has expanded aggressively with a number of mergers and acquisitions. JPMorgan provides both retail and corporate financial services to consumers, corporations, governments and institutions in more than 100...