Search results for: 'shift ad submarines'

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Indonesia is undergoing a paradigm shift toward a digital economy, actively integrating financial services and emerging technologies to drive growth. Increasing digitalization, a high internet penetration rate, and a conducive policy and regulatory environment that supports financial inclusion make financial technology (fintech) services a popular ...

This study covers the reaction of traditional insurance companies, the Malaysian government and supporting organisations to the new-generation trend of InsurTech and explores InsurTech start-ups active in the Malaysian market. The Malaysian insurance industry has been showing good growth since its inception as Bank Negara Malaysia (BNM; the centra...

This study covers the reaction of traditional banks and other financial service companies, the Malaysian regulators and supporting organisations to the new-generation trend of FinTech and explores FinTech start-ups active in the Malaysian market. A regulator holds the key to growing markets; this is true of FinTech in Malaysia. We have captured ke...

The payments industry is now lucrative for start-ups to tap into new niche market segments and promote financial inclusion in groups with limited access to credit services from banks. The buy now, pay later (BNPL) solution has emerged as an alternative credit payment for consumers, enabling them to make purchases without paying the total amount upf...