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26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

Customers payment preference has shifted from credit to debit, which changed their shopping habits away from bulk credit card payments. Zero-interest fees and flexible repayment plans are among the factors that customers consider when choosing a pay-later method. The buy now, pay later (BNPL) payment approach has emerged as an alternative credit ...

The study covers one of the leading online lenders in the United States. SoFi that started offering student loan refinancing has moved much beyond and rolled out a series of products to cater to the full stack of the market. In the study, Frost & Sullivan has presented the evolution of SoFi tracking back to May 2012, when it launched is the first p...