Search results for: 'used ad equity behavior analytics based on machine learning'

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

Unlike other areas in financial services, the insurance market has not been remarkably disrupted by innovative technologies and new business models until now. While the pace of innovation is rapid in financial services, insurance is still a complex and a highly regulated market. However, it appears to be at a point of articulation, as stakeholders ...

30 Apr 2021  |  Asia Pacific  |  Market Research

Digitalization and Data Analytics are Driving Asia-Pacific Cross-border and Remittance Service Market Growth

The Need for Faster Payment Services and Lower Transaction Fees Creates New Growth Opportunities

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2020 was marked by pervasive disruption, caused by the COVID-19 pandemic, which created growth opportunities for cross-border and remittance service providers. The market witnessed a rise in digital adoption rates (15% YoY growth rate in 2020). Rapidly advancing technologies, evolving customer expectations, and a changing regulatory landscape are d...

14 Oct 2021  |  Asia Pacific  |  Market Research

Southeast Asian Contactless Payment Growth Opportunities, Forecast to 2026

Convenience and Safety Considerations During the Pandemic Drive Use

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The proliferation of COVID-19 has factored into the growth of contactless payments (made through a mobile device, wearable, or physical or virtual card, with the payee’s device or a merchant’s terminal initiating the transaction) in Southeast Asia. Customers want a safe and convenient way to do face-to-face transactions. Regulations and other gover...

Consumers' interest in connected devices has been one of the significant drivers of innovation in the sector. Over the years, as the cost of sensors declined, the number of IoT-enabled devices has increased steadily and they have become more affordable and viable. However, consumers continue to be wary about data privacy and sharing. The applicati...

The payments industry is now lucrative for start-ups to tap into new niche market segments and promote financial inclusion in groups with limited access to credit services from banks. The buy now, pay later (BNPL) solution has emerged as an alternative credit payment for consumers, enabling them to make purchases without paying the total amount upf...

The rising demand for faster and more secure transactions along with full transparency has made Blockchain one of the fastest growing technology markets in the world. Blockchain, which is a decentralized digital database, supports secure transactions without the need for a central authority to approve/accept the transaction. Although this technolog...

Global ICT spending reached $2.8 trillion in 2019, registering 3.6% YoY growth. While ICT spending is currently prioritized towards business continuity and solutions to better cope with the pandemic and a post-pandemic business environment, Frost and Sullivan predicts a shift in IT spending patterns, which will lean more towards digital and emergin...

Cross-border payments and remittance transaction, even if essential, appear as a commodity for most customers; as a result, the fee structure has to be lowered to not appear as a pain point during the transaction, especially for the digital channel. Moreover, the rapid growth of mobile penetration across the world can be attributed to the growth of...