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This study presents an analysis of the counter-unmanned aerial systems (C-UAS) market. The market includes the equipment that designers and manufacturers produce to detect, identify, locate, track, and mitigate unmanned aerial systems (UAS). This study segments the market into the defense, government, and commercial sectors and provides forecasts f...

Sophisticated surveillance and intelligence gathering is essential in military operations. Technology advancements in drones are enabling enhanced situational awareness and operational efficiency in military operations through a variety of advanced features, including AI-driven autonomous decision-making that allows drones to process large data vol...

This analyst insight examines the market forces driving AI adoption in CX management and explains why governance must evolve alongside automation. It outlines the operational and compliance risks of poorly governed AI, identifies the core pillars of effective governance, and provides a practical roadmap for organizations seeking to deploy AI respon...

This study will benefit those interested in understanding which emerging trends will have an impact on the global UGV market, including where opportunity lies and how technology adoption can add value in terms of advancing security objectives. This growth insight delves into how the market will evolve during the forecast period of 2021 to 2028. Tec...

The enterprise network services space is a mature competitive market, with growth expected between 1% and 3% globally in the coming years. Industry participants contribute hundreds of millions and even billions of dollars in network investments and pursue local partners to fulfill and execute their end-to-end solutions. In this market, portfolios m...

Navigation systems are among the initial in-vehicle innovations added for consumer convenience that have evolved as more technological advancements emerge. With in-vehicle connectivity, use cases for in-vehicle navigation systems have expanded, allowing new opportunities for in-vehicle navigation services. Frost & Sullivan has interviewed thought...

Generative AI (GenAI) has garnered huge interest and holds great promise for optimizing business operations by automating routine tasks, streamlining workflows, and providing intelligent insights that improve efficiency, quality, and performance. Ongoing innovation in artificial intelligence (AI) has introduced GenAI with far-reaching implicatio...

Evolving work environments and shifting industry structures in North America and Europe have changed consumer preferences for urban mobility. Cities have become more proactive in rethinking their transportation networks to make them more flexible and sustainable. Innovative solutions are necessary to meet citizens needs, ensure integrated and effi...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...