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Conventional brick and mortar retail industry is facing fierce competition from emerging e-commerce platforms. Rise of e-commerce platforms has triggered disruption in retail industry with the way users buy products. There is high demand for technology solutions helping retailers to transform their conventional brick and mortar stores into digital ...

Social media analytics is the process of evaluating and examining data about conversations on social media platforms to understand customer preferences and gain competitive intelligence. Social media analytics can be predictive, prescriptive, or descriptive and help businesses understand different parts of a problem, thereby enabling them to tackle...

The proliferation of internet of things applications, such as smart manufacturing and smart transportation, has resulted in the explosion of artificial intelligence (AI) and big data. These applications heavily rely on complex AI and machine learning algorithms, requiring computational solutions to handle varying workloads. Power-intensive, costly,...

The proliferation of IoT is driving demand for smart computing devices that offer an array of features and services such as real-time access to information, resources, and communications. To keep pace with these enhancements, devices have become more powerful and more complex, driving the need to integrate multiple systems on a single IC. A SoC int...

Brazil, one of the most influential countries in Latin America, witnessed a period of strong economic growth and social progress between 2003 and 2014. This positioned the country as a regional leader on several fronts. The 2014-2016 recession resulted in a downturn in economic activity, and as the country continued to recover the COVID-19 pandem...

Southeast Asia is an important data center colocation services market in Asia-Pacific. The market will continue to grow with the increasing implementation of digital transformation initiatives. Global, regional, and local service providers expansions in new markets, the rising hyperscale demand, and commitment toward sustainability drive market gr...

Rife geopolitical tensions and multiple external shocks during the past few years have been rapidly transforming global supply chains and pushing firms to take strategic site-selection decisions. The need for economic resiliency is fostering a paradigm shift as companies are directing investments into the establishment of local and regional manufac...

The growing demand for food and beverage (F&B) products with extended shelf life and increasing preference for convenience F&B will drive the food preservative market. The bakery, meat, and meat products industries exhibit strong demand for preservatives due to their high susceptibility to contamination from microorganisms. Clean label trends acros...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...