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The consumer communication services tracker for 2021 Q2 provides detailed information for several companies in the consumer communication services market for the United States and Canada. The aggregated data—delivered by country, technology, and company—includes subscriber, revenue, net add (loss), projection, and market share. The compiled study i...

The consumer communication services tracker for the first quarter of 2022 provides detailed information for several companies in the consumer communication services market in the United States and Canada. The aggregated data—delivered by country, technology, and company—includes subscriber, revenue, net add (loss), projection, and market share for ...

The global POCT market is rapidly evolving from standalone rapid diagnostics to connected, AI-enabled clinical intelligence ecosystems that support decentralized healthcare delivery. Growth is driven by the increasing demand for faster clinical decision-making, early disease detection, personalized treatment, and expanded access to testing across h...

This study assesses the automotive market in China, focusing on the passenger vehicle (PV) market. Within this, Frost & Sullivan will also discuss electric vehicles (EVs), charging, and battery swapping. China’s automotive market has proliferated, particularly after the 2008 Beijing Olympics. The unit shipment of China’s PV market has consiste...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

This study’s aim to benchmark the total market penetration of the potential off-highway electric powertrain market and study the existing machines running on electric and hybrid technology in global markets. OEM and engine Manufacturers are increasingly embracing the future Mega Trend of Zero Emissions by expanding their portfolio of powertrain opt...

This research study analyzes the adoption of hot melt adhesives (HMA) in various applications across the globe. This global deliverable covers 6 key regions – North America, Europe, India, Rest of Asia (ROA), Middle East (ME) and Rest of the World (ROW) markets; regional analysis is presented at the segment level to illustrate the regional dynamics...

We are witnessing a shift in products and services being provided to business travelers and the way in which companies set up their administration of these activities. New mobility business models, such as carsharing, ridesharing, and ridehailing/taxi services for personal use, are also developing into dedicated corporate mobility services and bein...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...