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31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

In this research service, Frost & Sullivan focuses on leading service providers that provide comprehensive DIA service offerings in the US market. Service providers are primarily analyzed on the basis of their DIA portfolios, including their presence in retail and wholesale segments. Over the years, service providers have strengthened their DIA of...

Frost & Sullivan's Top Predictions for the 2021 UCC Market takes a deep look into the convergence of technological, economic, social and other macro trends to provide an over-arching perspective on our expectations for the changing nature of communications and collaboration. These perspectives are validated by the intersection of our supply and dem...

This research service covers the global advanced aerospace coatings market and includes commercial aerospace coatings, general aerospace coatings, and MRO coatings. The regions covered are North America (United States and Canada), Europe (including Russia), and APAC (India, China, Korea, South East Asia, Japan, Australia, and New Zealand). The stud...

5G, the successor to 4G, offers higher speeds, greater bandwidth, lower latency, and the ability to support multiple simultaneous connections. It also enables platform digitalization and extends device battery life. Its expanded capabilities are driving new service development and technology monetization.The industry is at a critical juncture, with...

The continued penetration of high-speed broadband services into advanced mobile devices, developments in the cellular machine-to-machine (M2M) and Internet of Things (IoT) markets, and the resurgence of unlimited mobile plans are the top drivers of the North American mobile communications market . This tracker presents metrics for leading mobile op...

Although India is one of the fastest growing mobile and broadband markets in the world, telcos in India face challenges on a number of fronts: an intensively competitive market with a large number of players, declining fixed-line revenues, increasing mobile customer churn brought about by mobile number portability, declining mobile revenue per user...

The global off-highway (OHW) equipment industry enters 2026 amid a complex and evolving macroeconomic environment characterized by geopolitical uncertainty, energy price volatility, and shifting trade dynamics. While the baseline outlook suggests moderate global GDP growth of about 3%, downside scenarios driven by war, supply chain disruptions, hig...

The global digital financial services industry is undergoing a structural transformation, driven by autonomous AI, embedded finance, blockchain-enabled value chain compression, and geopolitical fragmentation of payment systems. These shifts create opportunities for cost reduction, faster decision-making, and scalable platform-based growth, while in...