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ASEAN was the second fastest growing NAMA market in 2017. The increasing number of high-profile attacks and data breaches over the year across verticals, such as government entities, banking and finance, education, critical infrastructure, healthcare was the key driving force in 2017. The outbreak of Wannacry and Petya ransomware attacks in 2017 wh...

Demand for MSS continued to quickly increase among ASEAN countries as the market grew significantly by 18.6%, on a YoY basis. Though investment in security measures for better security protection and risk management continued to increase, organizations in ASEAN faced growing challenges in security operations due to shortage of professionals and dom...

The Australia and New Zealand (ANZ) facility management (FM) market is well established and relatively mature, experiencing steady growth post-disruptions of 2020, supported by stable economic conditions and consistent growth patterns. With inflation easing in 2023, service providers are benefitting from more predictable margins and cost stability....

The Greater China MSS market maintained its double-digit growth of 18.3% on a YoY basis in 2017. The market was strongly driven by the introduction of new cybersecurity laws and guidelines from local authorities. Stricter compliance has put enterprises under greater pressure to meet specific requirements. More enterprises were looking for third-par...

The economic growth in the Asia-Pacific region experienced a slowdown due to increasing global trade tensions in the second quarter of 2019. Key economies in the region such as China, India, and Thailand have experienced slower than anticipated growth rates, in line with global economic slowdown. In H2 2019, inflationary pressure in the region rema...

The Asia-Pacific network security market witnessed a YoY growth of 14.7% in Q2 2019. This was much stronger than the 11.9% YoY in the previous second quarter. In Q2 2019, the healthcare sector was the fastest-growing vertical; it recorded a YoY growth of 26.7%. However, market size of the healthcare sector remained the smallest revenue contributor ...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The facility management (FM) market in Singapore is in the mature stage of its growth cycle, positioning it ahead of most Southeast Asian counterparts and among the most advanced in Asia-Pacific. This maturity is underpinned by a strong outsourcing culture, a supportive regulatory framework, and high end-user receptiveness to value-added and innova...

This research service analyzes over-the-air (OTA) updates from Asian original equipment manufacturers and examines opportunities for market participants to enhance their OTA capabilities and gain a competitive edge. The study looks at both firmware OTA (FOTA) and software OTA (SOTA) strategies. The growing use of embedded technology and 5G will boo...