Search results for: 'data ad decis'

A digital twin (DT) is a simulated clone of a tangible item or an intangible system/process that users can study independent from its real-world counterpart to aid decision-making. DT technology initially saw application in the production and engineering fields with Industry 4.0, but it has advanced and become revolutionary in the healthcare indust...

In this report, Frost & Sullivan comprehensively analyzes the Australian cybersecurity landscape in 2023. In conclusion, this report offers cybersecurity vendors and relevant stakeholders a better understanding of the cybersecurity landscape in Australia. The full version of Frost & Sullivan's Voice of the Enterprise Security Customer Survey sam...

Frost & Sullivan’s global IoT and Edge predictions for 2025 are based on insights gathered from our regional research teams. The contributions from research analysts leverage the extensive Frost & Sullivan knowledge base alongside both primary and secondary research.The report identifies the top 10 growth opportunities for 2025, encompassing analys...

Intelligent Mobility Japan, 2020 is a virtual summit organized by Frost & Sullivan on November 24 and 25, 2020. This is a 2-day interactive conference, which hosted on a unique virtual platform to discuss and evaluate Growth Opportunities in new Mobility Business models covering Personal and Public Transport Systems. The conference presenters inc...

Driven by behavioral, city-related, or technologies trends, shared mobility is set to generate several opportunities. Technology has changed the way people move from point A to point B, over the last decade. Transportation services have become more connected and shareable with the rise of platform apps. Over the next decade, this technology-led ...

Frost & Sullivan's Voice of the Enterprise Security Customer study on cloud security is a high-level overview of trends in the cloud security sector that also groups vendors based on ranges of net promoter score (NPS). A more granular view of the survey data, including specific NPS for vendors, is available in the full version of Frost & Su...

Organizations recognize the importance of customer experience (CX) but face difficulty in service delivery. Striving for excellence in CX is a strategic component of every organization s sustained business growth as they realize the significance of delivering superior CX as a competitive differentiator. Delivering good CX is complex, with customers...

As industries across the globe pursue digitization across functions, more and more data are being generated and utilized to empower decision making and insight generation. As the volume and complexity of data increases, it is also becoming difficult for traditional machine learning (ML) algorithms to make sense of a large number of variables. The l...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...