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Enterprises more than ever before are concerned about losing customers due to suboptimal experiences and want security measures to include seamless customer interaction. The reluctance to introduce friction for legitimate customers has resulted in demand for automated and invisible fraud detection and prevention features that authenticate users thr...

This research service outlines the global expansion strategies of Chinese passenger vehicle original equipment manufacturers (OEMs), focusing particularly on China’s exports to overseas markets and production capabilities in offshore locations. China’s automotive industry, including Chinese OEMs, has been witnessing rapid electric vehicle (EV) sale...

Explosive trace detector devices and systems detect and identify trace amounts of explosives, illicit substances, and narcotics in airports and transportation, critical infrastructure, and government facilities. Revenue reached $6 billion globally in 2022 and is expected to grow significantly because of increasing security concerns, regulatory r...

This study will benefit those interested in understanding which emerging trends will have an impact on the global UGV market, including where opportunity lies and how technology adoption can add value in terms of advancing security objectives. This growth insight delves into how the market will evolve during the forecast period of 2021 to 2028. Tec...

The enterprise network services space is a mature competitive market, with growth expected between 1% and 3% globally in the coming years. Industry participants contribute hundreds of millions and even billions of dollars in network investments and pursue local partners to fulfill and execute their end-to-end solutions. In this market, portfolios m...

Navigation systems are among the initial in-vehicle innovations added for consumer convenience that have evolved as more technological advancements emerge. With in-vehicle connectivity, use cases for in-vehicle navigation systems have expanded, allowing new opportunities for in-vehicle navigation services. Frost & Sullivan has interviewed thought...

Generative AI (GenAI) has garnered huge interest and holds great promise for optimizing business operations by automating routine tasks, streamlining workflows, and providing intelligent insights that improve efficiency, quality, and performance. Ongoing innovation in artificial intelligence (AI) has introduced GenAI with far-reaching implicatio...

Evolving work environments and shifting industry structures in North America and Europe have changed consumer preferences for urban mobility. Cities have become more proactive in rethinking their transportation networks to make them more flexible and sustainable. Innovative solutions are necessary to meet citizens needs, ensure integrated and effi...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...