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This edition captures developments related to Generative AI, AI-driven SaaS Platform, FinOps Solution, Edge AI, Deepfake Detection, Smart Travel Management, AI-powered App Testing, Cellular IoT Solution, Industrial IoT Edge Solution, Data Labeling.ITCC TOE’s mission is to investigate emerging wireless communication and computing technology areas in...

Chiplet-based compute architectures for vehicles are entering a new phase, reshaping SDV hardware roadmaps by enabling modular multi-die platforms that scale performance, improve yield, and accelerate refresh cycles while meeting long lifecycles, safety, and cybersecurity requirements. This Frost & Sullivan study examines how automakers, Tier 1s, s...

Cloud adoption globally continues to expand the enterprise attack surface, making cloud risk more dynamic, distributed, and operationally complex than earlier posture-centric models assumed. Modern cloud-native security needs more than a traditional shift-left approach that requires early security integration throughout the application development ...

The cloud applications market has entered a decisive phase in its evolution. What began as a shift from on‑premises software to software as a service (SaaS) has now become a deeper transformation of how enterprises design workflows, govern data, monetize capabilities, and operate at scale across increasingly complex global environments. In 2026, gr...

This study will benefit those interested in understanding which emerging trends will have an impact on the global UGV market, including where opportunity lies and how technology adoption can add value in terms of advancing security objectives. This growth insight delves into how the market will evolve during the forecast period of 2021 to 2028. Tec...

The enterprise network services space is a mature competitive market, with growth expected between 1% and 3% globally in the coming years. Industry participants contribute hundreds of millions and even billions of dollars in network investments and pursue local partners to fulfill and execute their end-to-end solutions. In this market, portfolios m...

Navigation systems are among the initial in-vehicle innovations added for consumer convenience that have evolved as more technological advancements emerge. With in-vehicle connectivity, use cases for in-vehicle navigation systems have expanded, allowing new opportunities for in-vehicle navigation services. Frost & Sullivan has interviewed thought...

Evolving work environments and shifting industry structures in North America and Europe have changed consumer preferences for urban mobility. Cities have become more proactive in rethinking their transportation networks to make them more flexible and sustainable. Innovative solutions are necessary to meet citizens needs, ensure integrated and effi...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...