Search results for: 'global in virtual'

The new lifestyle as a service (LSaaS) encompasses not only the things people use, but people themselves. As services such as health monitoring and augmented reality become the norm, the individual increasingly becomes a nodal point in an expanding service network: a consumption point rather than a production point. In fact, in a very real sense, t...

The global energy market is currently undergoing a massive shift with decarbonization, decentralization and new technologies being the key driving factors. Utilities, independent power producers (IPPs) and other energy companies are exploring effective ways to manage the imbalance created in demand and supply due to the intermittent nature of the g...

The Economic Trend Opportunity Profiles (TOPs) series captures a structural shift in the global economy where national competitiveness is increasingly defined by control over AI capabilities, digital infrastructure, industrial capacity, and secure data ecosystems. Across AI-led productivity, smart manufacturing, digital risk, sovereign compute infr...

This market insight covers both current and upcoming mobile virtual network operator (MVNO) launches in Latin America. It examines competitors, network coverage, service offerings, future trends, and growth opportunities in the region. It also looks at market drivers as well as the pricings and market strategies of MVNOs. The service highlights mar...

The Frost & Sullivan Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in each market. The dynamic solution offers frequent rating and positioning of companies that are having the greatest impact on the industry. The Frost Radar™ of the commercial extended reality (XR) hardware market analyzes ve...

The World Health Organization (WHO) made the following statement many years ago, “There is no health without mental health”. Today, as the COVID-19 pandemic ravages the world, another public health crisis is looming over our health systems—that of deteriorating mental health. Mass unemployment, salary reductions, depleting financial security nets, ...

The metaverse has the potential to transform the healthcare industry. Its applications in healthcare include therapeutics, diagnostics, surgery, and medical education. It enables patients to receive diagnoses, therapy, and remote consultations from the comfort of their homes. Healthcare professionals can leverage the metaverse for a better understa...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Global economic growth will be subdued in 2023, weighed down by recessionary pressures in advanced economies, inflation concerns impacting consumer sentiment, and the continuation of monetary policy tightening at least through H1 2023. To navigate through various volatilities, organizations must prepare risk mitigation plans that will support g...