Search results for: 'marketing'

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

Examines the current marketing and distribution strategies within each market segment, with analysis of innovations, successes and failures, and a discussion of marketing and distribution challenges facing the industry.

24 Nov 2020  |  North America  |  Market Research

COVID-19 Geopolitical Chaos Highlights the Importance of Marketing Automation Solutions, 2020

Transformational Growth will Result as the Way We Communicate Fundamentally Changes

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The COVID-19 pandemic changed the way businesses run and how people communicate. Digital is king, and with the social distancing and lockdown rules in place, businesses must invest in digital solutions that enable remote working and automate business processes such as marketing and sales. Without these adjustments, businesses will lose out on conne...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

The global professional headsets market was estimated to be $2.11 billion in 2022, decreasing by 6.7 percent over 2021. The market was impacted by subdued macroeconomic conditions and in general reduced spending by enterprises. The chip and component shortage that prevailed in 2021, was settled by H1 2022, as most headsets supply was back to pre-p...

The anaerobic digestion market in the United States and Canada is growing rapidly and will continue expanding. Both countries are leveraging the potential of biogas produced through the anaerobic digestion (AD) of energy crops, agricultural waste, organic waste, and sewage sludge. As national programs aim to reduce methane emissions and align with ...

03 Dec 2021  |  North America  |  Frost Radar

Frost Radar™: North American UCaaS Market

A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

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The global COVID-19 pandemic has accelerated decades-long trends including the move to remote and hybrid work, the rise of virtual organizations and the adoption of digital business models whereby all or most customer interactions take place over digital channels. The recent crisis has also elevated businesses’ awareness of the need for more robust...

19 Aug 2022  |  North America  |  Market Research

Global Antibody Therapeutics Growth Opportunities

The Evolution of Next-generation Immuno-oncology Therapies for Multiple Tumor Antigens is Poised to Drive Market Growth

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Market growth is likely to be fueled by the growing utilization of cost-effective and efficient continuous manufacturing processes and single-use bioreactors for production, which will also reduce the time between development and commercialization. Favorable regulatory reforms in emerging Asian countries are encouraging the manufacture and introduc...

The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...