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Artificial Intelligence involves the science and engineering of developing intelligent machines
The manufacturing world is at a cusp of a new revolution that will redefine conventional business models
IoT will have a major impact on businesses and consumers in the future
The world is creating 2.5 exabytes of data daily
Our research seeks to connect-the-dots across multiple trends
Personal Robots are Set to Be a $19 Billion Market
Strategic Analysis of BREXIT and its Implications to Industries, Economies and Societies
Time for a Digital Revolution in the Women’s Health Market
iFrost is a digital platform for interactive and dynamic reporting of data.
The TOEs are a great source of information which gives corporates critical information on companies to action for their strategic investments either as an open source platform or to collaborate and to develop successful products
Transformational Growth will Result as the Way We Communicate Fundamentally Changes
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The COVID-19 pandemic changed the way businesses run and how people communicate. Digital is king, and with the social distancing and lockdown rules in place, businesses must invest in digital solutions that enable remote working and automate business processes such as marketing and sales. Without these adjustments, businesses will lose out on connecting to the target audience that digital channels reach.A marketing automation solution (MAS) comprises platforms that automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions on both online and offline channels. An MAS includes the following 4 functions: lead management, sales enablement, campaign management, and marketing analytics and measurement. MASs either integrate with third-party customer relationship management (CRM) systems or have native CRMs built in. MASs create campaigns and workflows for social media, email marketing, and websites. MAS use is increasing globally, but companies still face some internal challenges. Organizations are still concerned with security, how effective an MAS will be, the investment decision versus hiring more labor, and the fit that a MAS will have in their IT infrastructure.Understanding the customer journey and discovering how marketing impacts the bottom line revenue of a closed deal has been more of a buckshot approach. Most organizations focus on the first and last touchpoint and attribute the success of a qualified lead and closed deal to these marketing actions. However, this practice is changing with the abilities of revenue attribution solutions that can feed data and show marketers where in the customer journey their marketing efforts are the most effective.Author: Melody Siefken
Global Data Monetization Platform Growth Opportunities
Ethical AI is Pivotal to the Maximization of the Future Growth Potential of the Global AI Market
Hyperscaler Demand Drives the North American Data Center Colocation Services Market
Acquisitions, Vertical Focus, and New Technologies Drive Highly Competitive North American Mobile Field Service Management (FSM) Market
Growth Opportunities in the Global Webinars and Virtual Events Market
IoT Start-Up Tracker: Smart Home
IoT Start-up Tracker: Digital Manufacturing
Singapore Data Center Colocation Services Growth Opportunities
Global Video Analytics Growth Opportunities
Indian Data Center Colocation Services Growth Opportunities
smart meter market
natural gas market
alternative energy market
wearable electronics market
biometric authentication market
cardiovascular devices market
food waste market
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