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Current and Future Selection, Acquisition, and Usage Features
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Basal media, fetal bovine media, and balanced salt solutions are prevalent cell culture media. However, serum free media and growth, as well as attachment factors, are expected to see increased use in 2013 because current non-users are planning to include them in their workflow. Overall, Asia-Pacific is still a growing market in terms of the number of cell culture users, but high pricing and high usage rates make it a very attractive one. With respect to selection drivers, product consistency and having a past relationship with a supplier are the two key features that drive cell culture selection.
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