Description
This study presents a comparative analysis and competitive benchmarking of the mobility strategies of key global OEMs. Automotive OEMs must evolve to adapt to emerging megatrends of urbanisation, social preference changes, technology and electric mobility. The study introduces new mobility products and services that have developed to meet changing customer needs. It discusses automotive megatrends and their impact on this market. Eleven key passenger car OEMs have been profiled. Strategic recommendations, conclusions and future outlook for various stakeholders are discussed.
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