This report provides a concise graphic snapshot of the changing face of the products and services which comprise the Customer Relationship Management market for U.S. pharmaceutical organizations from 2004-2007. It includes a breakdown of sub-markets, including SFA software, marketing/back office analytics software, and call center services. Each sub-market is analyzed with respect to commercial market size, market shares of top players, growth forecasts for commercial products, and customer demand. The report also includes the Frost & Sullivan awards for performance in three key areas in the CRM industry.
Table of Contents
CRM Markets for the U.S. Pharmaceutical Industry, Introduction to CRM Markets for the U.S. Pharmaceutical IndustryReport Description and SegmentationTitle SlideDisclaimerAnalyst CertificationReport Scope and MethodologyMarket SegmentationDefinition of SegmentsTable of ContentsMarket AnalysisDrivers Creating the MarketChallenges to the Vendor Community and StrategiesEfficacy of Current CRM Programs in the U.S.Rep Ratio per PhysicianSFA Product Sales vs. RepsThe CRM "Information Framework"New Business in 2004The Modern Value ChainUp and Coming CRM Sub-MarketsThe Rise of Sample ManagementBanging Heads: eDetail vs Field ForceeDetail: Growing AcceptanceCurrent Fragmentation of eDetail MarketReps vs. Rx: The Declining Marginal ValueGrowing and Stagnating Markets in CRMValue Leakage: The Aggregation and Dissipation of KnowledgeCurrent "Product Based" ArchitectureIdeal "Customer Based" ArchitectureCRM: The Deployment Model ChallengeBuying Behaviors of CRM Clients Demand for Various Deployment Technologies CRM Markets for the U.S. Pharmaceutical Industry, Sales Force Automation Applications MarketSales Force Automation Applications MarketSFA Market Size and ForecastSFA Market Shares by RevenueSFA Market Shares by New Licenses (2004)SFA Market Shares by Total Licenses Under ContractSFA: Customer Priorities HierarchyWhere's the Business in SFA?Competitive Profiles of Top PlayersCRM Markets for the U.S. Pharmaceutical Industry, Marketing Applications MarketMarketing Applications MarketMarketing Applications- Market Size and ForecastMarketing Applications- Market Shares by RevenueDemand for Deployment TechnologiesCRM Markets for the U.S. Pharmaceutical Industry, Analytics and Reporting Applications MarketAnalytics and Reporting Applications MarketAnalytics and Reporting Applications- Market Size and ForecastAnalytics and Reporting Applications- Market Shares by RevenueSFA Analytics: Who Is Doing It?SFA Analytics: Market SharesMarketing Analytics: Who Is Doing It?Marketing Analytics: Market SharesEnterprise CRM AnalyticsIndependent Reporting Tools: The Big SqueezeChallenges to Independent Analytics and Reporting VendorsCompetitive Profiles of Top PlayersCRM Markets for the U.S. Pharmaceutical Industry, Call Center and Support Services MarketCall Center and Support Services MarketCall Center and Support Services- Market Size and ForecastCall Center and Support Services- Market Shares by RevenueCall Center Market Characteristics in 2004Offshoring Trends for Call Centers in Pharma SFACustomer Breakout in 2004CRM Markets for the U.S. Pharmaceutical Industry, Frost & Sullivan AwardsFrost & Sullivan AwardsAbout the Frost & Sullivan Awards Program2004 Frost & Sullivan Award for Excellence in Technology2004 Frost & Sullivan Award for Competitive Strategy Leadership2004 Frost & Sullivan Award for Technology InnovationCRM Markets for the U.S. Pharmaceutical Industry, Frost & Sullivan's Growth Consulting ServicesAbout Frost & Sullivan's Service OfferingsFrost & Sullivan's CapabilitiesUnique ResponsivenessPartial Client ListGrowth Consulting ProcessGrowth Partnership Services