CRM Markets for the U.S. Pharmaceutical Industry

CRM Markets for the U.S. Pharmaceutical Industry

 

RELEASE DATE
01-Jul-2004
REGION
North America
Research Code: F094-01-00-00-00
SKU: HC01407-NA-MR_05841
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$2,450.00
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HC01407-NA-MR_05841
$2,450.00
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Description

This report provides a concise graphic snapshot of the changing face of the products and services which comprise the Customer Relationship Management market for U.S. pharmaceutical organizations from 2004-2007. It includes a breakdown of sub-markets, including SFA software, marketing/back office analytics software, and call center services. Each sub-market is analyzed with respect to commercial market size, market shares of top players, growth forecasts for commercial products, and customer demand. The report also includes the Frost & Sullivan awards for performance in three key areas in the CRM industry.

Table of Contents

Report Description and Segmentation

  • Title Slide
  • Disclaimer
  • Analyst Certification
  • Report Scope and Methodology
  • Market Segmentation
  • Definition of Segments
  • Table of Contents

Market Analysis

  • Drivers Creating the Market
  • Challenges to the Vendor Community and Strategies
  • Efficacy of Current CRM Programs in the U.S.
  • Rep Ratio per Physician
  • SFA Product Sales vs. Reps
  • The CRM "Information Framework"
  • New Business in 2004
  • The Modern Value Chain
  • Up and Coming CRM Sub-Markets
  • The Rise of Sample Management
  • Banging Heads: eDetail vs Field Force
  • eDetail: Growing Acceptance
  • Current Fragmentation of eDetail Market
  • Reps vs. Rx: The Declining Marginal Value
  • Growing and Stagnating Markets in CRM
  • Value Leakage: The Aggregation and Dissipation of Knowledge
  • Current "Product Based" Architecture
  • Ideal "Customer Based" Architecture
  • CRM: The Deployment Model Challenge
  • Buying Behaviors of CRM Clients
  • Demand for Various Deployment Technologies
Related Research
This report provides a concise graphic snapshot of the changing face of the products and services which comprise the Customer Relationship Management market for U.S. pharmaceutical organizations from 2004-2007. It includes a breakdown of sub-markets, including SFA software, marketing/back office analytics software, and call center services. Each sub-market is analyzed with respect to commercial market size, market shares of top players, growth forecasts for commercial products, and customer demand. The report also includes the Frost & Sullivan awards for performance in three key areas in the CRM industry.
More Information
No Index Yes
Podcast No
Industries Healthcare
WIP Number F094-01-00-00-00
Is Prebook No