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Two-speed Transformation Expected as Large Customers Innovate Faster than the Rest
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The key factors that promote digital transformation in Australia's water and wastewater market are: increasing need for optimising performance and efficiency, focus on customer service improvements, billing revenue and accuracy, and the need to reduce non-revenue water loss. This study investigates the digitalisation of the water and wastewater market in Australia, whereby the primary focus of Australian utilities is on digital expenditure across the network rather than only smart water meter roll-outs. Large, urban utilities tend to show greater digital maturity, as well as willingness and capacity to invest in digital transformation than small, rural utilities.Performance and efficiency optimisation, customer service improvements, billing revenue and accuracy, ensuring sustainable water supply, emphasis on workplace safety, regulatory and technological changes, and the need to reduce non-revenue water loss are the key drivers of digital transformation in the Australian water and wastewater market. Budgetary constraints, conservative attitudes/risk-averse mindset, difficulty in articulating return on investments (ROI), benefits, and costs, ageing workforce and infrastructure, and varying awareness of technology and vendors are key restraints to digital solutions uptake.In the long run, decentralised systems, water-energy linkages, recycling, and resource recovery from wastewater will present new opportunities to digital solutions providers. Consulting and cyber security services will gain traction in the long term. These will be important, as water supply sustainability and overall security are main agendas for water-scarce Australia. Key competitive tools for the digital solutions market include cost, technology, and expertise; scale and capabilities in the water and wastewater market; and a strong safety (and risk management) record.
The scope of the addressable market for this study is the water and wastewater utilities market (including council-run water and wastewater operations). This excludes water and wastewater assets operated in-house by commercial and industrial enterprises for their own use. Segments included in scope are: hardware, software, on-site communications, and services. The market is also analysed by smart water meter solutions and the rest of the intelligent water utility network.
Key Issues Addressed
Author: Ivan Fernandez
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