Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Direct-to-Consumer (DTC) Wellness Testing Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Segmentation

Competitive Landscape

COVID-19 Pandemic Impact

Growth Drivers

Growth Restraints

Market Overview

Growth Environment

Growth Environment (continued)

Growth Environment (continued)

Growth Environment (continued)

State of the Industry—Geographic Highlights

State of the Industry—Geographic Highlights (continued)

Trend 1: The Integration of DTC Wellness Testing with Telehealth Services

Trend 2: The Expansion of Clinical Laboratories across the DTC Testing Frontier

Trend 3: Genetic Testing and Personalized Risk Assessments for Cardiovascular and Metabolic Conditions

Trend 4: The Development and Expansion of Nutrigenomics Offering

Trend 5: DTC Tests for Multi-pathogenic STIs

Competitive Environment

Companies to Watch

Companies to Watch (continued)

Business Models

Operating Models of Companies

Customer Acquisition Models

Regulatory Landscape

Regulatory Landscape (continued)

Regulatory Landscape (continued)

Growth Opportunity 1: Contract Reference Labs for Sample Collection and Analysis

Growth Opportunity 1: Contract Reference Labs for Sample Collection and Analysis (continued)

Growth Opportunity 2: Partnerships between DTC Wellness Testing Companies and Insurance Providers

Growth Opportunity 2: Partnerships between DTC Wellness Testing Companies and Insurance Providers (continued)

Growth Opportunity 3: Technological Evolution of Molecular Diagnostics for DTC Wellness Tests

Growth Opportunity 3: Technological Evolution of Molecular Diagnostics for DTC Wellness Tests (continued)

Growth Opportunity 4: Convergence of DTC Wellness Tests and Consumer Wearables

Growth Opportunity 4: Convergence of DTC Wellness Tests and Consumer Wearables (continued)

List of Exhibits

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