Information Technology

Disney+ Launch Offers Lessons in the Complexity of Scaling D2C Platforms

Pre-testing Cannot Replicate the Experience of Rolling Out a Service Live at Scale


RELEASE DATE
23-Jan-2020
REGION
North America
DELIVERABLE TYPE
Market Research

RESEARCH CODE
9849-00-96-00-00
SKU
IT04012-NA-MR_24021
Yes
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Disney+ Launch Offers Lessons in the Complexity of Scaling D2C Platforms
Published on: 23-Jan-2020 | SKU: IT04012-NA-MR_24021

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Disney Streaming Services knows what needs to be fixed and what it needs to do to improve the user experience. Disney should resolve all of these issues sooner than later and the next major build and release of Disney+ should include all kinds of new features and improvements. While Disney Streaming Services has been working on the Disney+ platform for a while leading up to the launch, its work really begins now in order to make it a feature-rich and reliable service that can scale to tens of millions of users, with good quality and a great user experience.


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