eCommerce in Russia

Capturing Double-digit Growth Takes More than Business Model Copy-Paste

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This Frost & Sullivan research service provides the reader with an overview of the current state and key trends in Russian eCommerce. It showcases Russia as one of the fastest-growing and most-promising eCommerce markets in the world. Acknowledging the attractiveness of Russian eCommerce in recent years, the research service provides a perspective on the state of the market, profiles key participants, and reviews recent trends and key challenges. It also highlights country specifics, recognizing that despite ongoing progress these factors continue represent significant, unique challenges. It provides and original view of industry evolution and a balanced outlook for the future of eCommerce.

Table of Contents

Executive SummaryExecutive SummaryMethodologyObjective, Scope, and MethodologyIntroductionIntroduction to eCommerce Environment in RussiaFundamentals—Internet Reaching Mass AdoptionRussian Internet Audience in International ContextRussian Internet Penetration by RegionRussian Internet Users by AgglomerationWestern eCommerce Companies and Russian CounterpartsState of the MarketeCommerce Sales as Share of Total Retail SaleseCommerce Market Size in RussiaRevenue Share by Product SegmentSegment RevenueSegment Revenue GrowtheCommerce Orders by CityNotable eCommerce Retailers by Main Category FocusNotable eCommerce Retailers by Main Category Focus (continued)Notable eCommerce Retailers by Main Category Focus (continued)Proliferation of Russian eCommerce Web SitesOnline Shop Numbers by SizeDelivery MethodsPayment MethodsTrends and ChallengesMost Visited SitesTax-free Threshold DebateA Wide Take—A Selection of Russian eCommerce Challenges Russia-specific eCommerce ChallengesRussia-specific eCommerce Challenges (continued)Relative Advantages of eCommerce and Offline RetailTraditional Customer JourneysHybrid Customer JourneysKey Participants Tackling Russian eCommerce ChallengesCase Study─UlmartCase Study─Ulmart (continued)Case Study—OZON.ruCase Study—Yandex.MarketAn Operations PerspectiveOperations’ Contribution to SuccessOperations’ Contribution to Success (continued)ConclusionsConclusionsConclusions (continued)Legal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue PropositionGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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