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Growth Opportunities in the European Passenger Vehicle In-car Audio Market
Technology Convergence, Consumer Demand for High-quality Immersive Audio, and the Emergence of Features on Demand Drive Transformational Growth
24-Oct-2024
Global
Market Research
PFO5-01-00-00-00
AU_2024_1077
As vehicles become more electric, connected, and autonomous, advanced audio systems play a major role in enhancing the in-car experience, including comfort, safety, and connectivity. With the ability to create immersive and personalized sound environments, these audio systems are setting new standards for in-vehicle entertainment. OEMs in Europe are increasingly introducing advanced audio technologies such as surround sound and 3D/4D audio in upcoming models or electric vehicles (EVs) as key differentiators. The surge in demand for EVs and consumer demand for premium features has also led to the integration of more speakers and collaborations among automakers with premium audio brands. Many premium OEMs in Europe now offer 10 to 20+ premium speakers either as standard equipment or optional to differentiate their product lineup and remain competitive. The analysis covers automotive sound technologies focusing on audio output through speakers and other audio technologies enhancing customers' overall in-vehicle cabin experience. It provides an overview of the audio market for premium and mass-market OEMs in Europe and a segment/category analysis. The research provides the market penetration and forecast of various audio segments across different OEMs and their market evaluation. It also profiles Tier 1 suppliers of in-car audio to various OEMs or OEM groups.
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry
Key Findings
Overview of an In-vehicle Audio Technology Roadmap
Audio Penetration by Technology
Audio Penetration Snapshot by OEM Brand
Audio Technology Supplier Portfolio Snapshot
Scope of Analysis
Segmentation
Definitions and Implementation Analysis
Definitions and Implementation Analysis (continued)
Competitive Environment
Key Competitors
Audio Component Roadmap
Automotive Speaker Technology Roadmap
Interior Speaker Placement Variations
Future of Vehicle Interior Speaker Placements
Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Revenue and Unit Shipment
Revenue by Audio Technology
Unit Shipment
Pricing Trends and Forecast Analysis: In-car Audio Technology
Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis—Basic Audio Technology
Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis—Surround Sound Technology
Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis—3D Audio Technology
Audio Offering—Audi
Audio Offering—BMW
Audio Offering—Mercedes-Benz
Audio Offering—Volvo
Audio Offering—Skoda
Audio Offering—Toyota
Audio Penetration Snapshot by OEM Brand
Audio Offering—Harman
Audio Offering—Burmester
Audio Offering—Bose
Audio Offering—Bowers & Wilkins
Audio Technology Supplier Portfolio Snapshot
Audio Characteristics in Evolving Digital Ecosystems
Automotive Audio Technology Use Cases
Mapping Audio Technology Use Cases Across Smart Cars and CaaS
Mapping Audio Technology Use Cases Across MaaS and CLaaS
Growth Opportunity 1: Technological Evolution
Growth Opportunity 1: Technological Evolution (continued)
Growth Opportunity 2: Product Differentiation
Growth Opportunity 2: Product Differentiation (continued)
Growth Opportunity 3: Growth of EVs and Advanced Vehicles
Growth Opportunity 3: Growth of EVs and Advanced Vehicles (continued)
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Automotive Audio Technology: Audio Technology Penetration, Europe, 2023
- Automotive Audio Technology: Audio Technology Penetration, Europe, 2030
- In-car Audio Market: Competitive Environment, Europe, 2023
- In-car Audio Market: Growth Metrics, Europe, 2023
- In-car Audio Market: Growth Drivers, Europe, 2024–2030
- In-car Audio Market: Growth Restraints, Europe, 2024–2030
- In-car Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030
- In-car Audio Technology: Revenue Forecast by Product, Europe, 2023–2030
- In-car Audio Technology: Unit Shipment Forecast by Product, Europe, 2023–2030
- Basic Audio Technology: Growth Metrics, Europe, 2023
- Basic Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030
- Surround Sound Technology: Growth Metrics, Europe, 2023
- Surround Sound Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030
- 3D Audio Technology: Growth Metrics, Europe, 2023
- 3D Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030
- Automotive Audio: Audio Unit Shipment Forecast, Audi, Europe, 2023–2030
- Automotive Audio: Audio Unit Shipment Forecast, BMW, Europe, 2023–2030
- Automotive Audio: Audio Unit Shipment Forecast, Mercedes-Benz, Europe, 2023–2030
- Automotive Audio: Audio Unit Shipment Forecast, Volvo, Europe, 2023–2030
- Automotive Audio: Audio Unit Shipment Forecast, Skoda, Europe, 2023–2030
- Automotive Audio: Audio Unit Shipment Forecast, Toyota, Europe, 2023–2030
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